British Gas lights up sport

British Gas's new campaign celebrates the epic summer of sport we are embarking on, and the role British Gas will play in powering the UK’s sports mad fans. 

Equipping homes with energy to enjoy the Euros, the Olympics and more on TV, providing engineers to keep their homes running smoothly, and creating innovative Net Zero propositions to make customers' lives smoother means people can focus on what really matters. 

Created by T&Pm London, and directed by Traktor through Stink Studios, the spot features Team GB stars Tom Daley, Katarina-Johnson-Thompson and Alfie Hewett standing in front of what looks like the Eiffel Tower, before panning to reveal they are actually in front of Crystal Palace Tower in London.

Sports commentators take viewers through the action as the film cuts around the UK, showing Brits excitedly getting ready to enjoy the summer of sport together, with Ellie Simmonds making a cameo appearance as the ultimate home fan, enjoying the action with her friends in true champion style.

“Think it’s fair to say the majority of us Brits won’t be going to Paris," said Matt Moreland and Chris Clarke, Group Creative Directors at T&Pm. "Instead, we’ll be enjoying the Olympics and Paralympics from places like Preston or Plymouth. In this campaign we wanted to recognise that, by heroing all the home fans who'll be cheering Team GB and ParalympicsGB on from good old Blighty. And to also remind those preparing hundreds of burgers and quadruple screening all the events, that British Gas are always here to support them. Just in case they hit any hurdles during the games - such as a flipping power cut.”