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Boots – #MakeMagic

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Santa gets a lot of the credit for Christmas deliveries, but did you know it was Mrs Claus pulling the string from behind the scenes?

That's certainly the case if Boots' new seasonal spot, #MakeMagic, is to be believed. Leaning heavily into the beauty aspects of the workshop (or, ahem, werkshop), Bridgerton star Adjoa Andoh goes from queen to qween; aiding her elves in getting brands like Bubble Skincare, e.l.f, Sol de Janerio, and Laneige just right.

Developed in partnership with VML/The Pharm, the WPP partnership team dedicated to Walgreens Boots Alliance (WBA), and shot by Dave Meyers through RadicalMedia, this fun and festive film is certain to spark up a few elf-fluencers.

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