Becky G breaks the ICE

Built around a single, visceral idea, SMUGGLER director Olivia de Camps music video for Becky G’s latest track EPA is a sensual rhythmic contagion that spreads through a Chicano community and cannot be stopped.

What begins as one shy teenage girl's first perreo unleashes an ancient pulse, a frequency buried inside the landscape that moves through bodies, spaces, and everyday life alike.

Butchers, fishermen, market workers, quinceañera girls, abuelas, one by one, the fever finds them. Mechanical labour becomes choreography. Reluctance becomes surrender. Strangers become one organism, moving to a single beat.

At the centre of it all: Becky G, and the film's central image: Becky G, sledgehammer in hand, shattering a monolithic, symbolic block of ICE - cold giving way to heat.

Shot in a gritty, Chicano world of markets and real life, the film is humid, tactile, and unapologetically sensual. Styled in Western Ranchera-meets-vintage Dior - denim, lace, leather, and sweat - it builds from quiet unease to mass collective ecstasy.