Barclays is with you on game day
VCCP and Barclays tap into American soccer fervour to launch latest campaign.
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For more than 25 years, Barclays has been one of the English Premier League's longest-standing partners.
Now, as the league's popularity continues to surge in the US, the brand is evolving its long-running Champion of Fans platform.
Launching in tandem with the Premier League season kick off, Game Day celebrates the rituals and dedication that define being a Premier League fan in the US From early-morning kickoffs and packed commutes to gatherings in barely opened bars.
Credits
View on- Agency VCCP/NY
- Production Company Pulse Films/Los Angeles
- Director Tom Day
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Credits
View on- Agency VCCP/NY
- Production Company Pulse Films/Los Angeles
- Director Tom Day
- Production Services Frame 23
- Chief Creative Officer Matt MacDonald
- Creative Director Matt Miller
- Creative Director Cam Miller
- Creative Elijah Maher
- Creative Flavio Alvarez
- Executive Producer Sara Sayed
- Executive Producer Estela D'Agati-Duce
- Producer Kevin Bostic
- Producer Francesca Fontaine
- Executive Producer Casey Engelhardt
- Producer Tex Travi
- DP Miles Ridgway
- Editor Jack Cantrell
- VFX Jack Shillingford
- Colorist Philip Louis Hambi
- Sound/Music Hugo Ellingham
- Production Services Executive Producer Erfan Saadati
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Credits
powered by- Agency VCCP/NY
- Production Company Pulse Films/Los Angeles
- Director Tom Day
- Production Services Frame 23
- Chief Creative Officer Matt MacDonald
- Creative Director Matt Miller
- Creative Director Cam Miller
- Creative Elijah Maher
- Creative Flavio Alvarez
- Executive Producer Sara Sayed
- Executive Producer Estela D'Agati-Duce
- Producer Kevin Bostic
- Producer Francesca Fontaine
- Executive Producer Casey Engelhardt
- Producer Tex Travi
- DP Miles Ridgway
- Editor Jack Cantrell
- VFX Jack Shillingford
- Colorist Philip Louis Hambi
- Sound/Music Hugo Ellingham
- Production Services Executive Producer Erfan Saadati
The campaign recognises the unique commitment it takes for fans to follow the league from across the Atlantic, and how that same loyalty extends to their favourite brands. That’s why Barclays is committed to giving them more, helping fans turn everyday spending into more of the moments they love.
Added Matt MacDonald, Chief Creative Officer of VCCP US, “Being a Premier League fan in the US takes real dedication. For our first work with Barclays, we wanted to celebrate what it means to show up for your club, no matter what time or where the game is on, and how Barclays helps turn that loyalty into something more. We’re lucky for great client partners who shared our vision to make an authentic tribute to US fans and hope those fans see a part of themselves in the work too.”
Directed by Tom Day, the campaign will run through the season until May 30 2027, across broadcast, digital and social.
