AT&T encourages a phone call for mother’s day

While flowers, cards, and gifts are always appreciated, a new campaign from AT&T this Mother’s Day highlights that the most meaningful gift may be the simplest one: a phone call. 

In its latest ad from BBDO Los Angeles, AT&T encourages people to celebrate moms not just with presents, but with presence.

The campaign is inspired by the insight that communication styles have evolved over the decades, yet the emotional power of hearing a loved one's voice remains unchanged. AT&T commissioned a national survey to better understand how people connect with their mothers and found striking results.