The Economist Highlights Circular Brexit Talks in Literal Stunt

Unless you've been living under a rock/are doing a January digital detox, you'll know that tonight marks another 'momentous' vote on the next steps for Brexit.

And if the prospect of a Parliament vote brings with it a dreadful sense of deja vu, then rest assured you're not alone. In fact, The Economist is so sick of the circular arguments that it's turned them into an outdoor stunt, with help from its agency AMV BBDO. 

Today, as MPs vote in London, the international business and world affairs journal will be sending the message 'Tired of going round in circles?' round (and round, and round) Westminster’s most famous roundabout. 

The digital outdoor poster, featuring The Economist's trademark red and white typography, will be displayed on the side of a van driving laps of Parliament Square - from 8am until the voting concludes this evening. 

On the back of the van, the URL Economist.com/directions points to an article entitled: ‘Theresa May has lost control of Brexit. Parliament must take over’. Passersby are encouraged to send a text message to receive a free copy of The Economist, and ultimately a full subscription offer. 

"Today the eyes of the world will once again be on Parliament Square and so there is no better place to remind our globally curious audience that, whilst the government may take us round in circles, The Economist is a trusted filter to help prepare for and navigate exactly this kind of uncertainty,” said Mark Cripps, chief marketing officer at The Economist.