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Talent
3rd Sep 2025
The Way I See It: Michael Sagol

The Way I See It: Michael Sagol

Over the course of his 20-plus years in production, Michael Sagol, founder of Caviar Los Angeles, has EP’d thousands of commercials, ushered in a new generation of comedy directors and grown the company into an Oscar, Emmy and Lion-winning powerhouse. He tells Selena Schleh about shooting hoops with Jordan, refusing to wait tables and his dream of selling Sagol’s Bagels.

Talent
18th Jul 2025
The Amazing World of Antoine Perez

The Amazing World of Antoine Perez

From cult cartoon show The Amazing World of Gumball to experimental game concepts and anime trailers inspired by Japanese woodcuts, Antoine Perez, director and art director at THE LINE, is a master at marrying the technical and artistic.

Talent
4th Jul 2025
Materials girl: Hayley Morris

Materials girl: Hayley Morris

From cut paper and clay, to repurposed lace doilies and foraged leaves, stop-motion animator Hayley Morris revels in rich textures - embracing a joyfully analogue approach to bringing her miniature masterpieces to life.

Talent
7th May 2025
​Thomas Kolster on the business of doing better

​Thomas Kolster on the business of doing better

A founding father of ‘goodvertising’, Thomas Kolster has spent almost 20 years at the intersection of sustainability, branding and marketing – preaching the gospel on brand transformation. Now, with a new enemy on the horizon, his mission is clearer than ever.

Talent
27th Mar 2025
The G/Jems' 24 carat creativity

The G/Jems' 24 carat creativity

Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.

Talent
21st Mar 2025
Emma Castle: A brighter state of mind

Emma Castle: A brighter state of mind

Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.

Talent
27th Jan 2025
Hannah Lux Davis: the high priestess of pop promos

Hannah Lux Davis: the high priestess of pop promos

With her knack for crafting blockbuster music videos that attract record-breaking numbers of eyeballs, it’s no wonder pop’s elite are flocking to London Alley director Hannah Lux Davis. Her secret weapons? Impeccable styling, bold choreography - and a ‘pretty gritty’ aesthetic.

Talent
2nd Jan 2025
The Way I See It: Rhea Scott

The Way I See It: Rhea Scott

From Grammy-winning music videos for the likes of Red Hot Chili Peppers and Madonna to the Oscar-winning short Logorama, Little Minx founder and uber-producer Rhea Scott has built her three-decade-long career in production on a sculptor’s ability to shape raw potential into something extraordinary. As Little Minx celebrates its 25th anniversary, Scott talks to shots about being born twice, the need for more ‘doing’ when it comes to diversity, and why a salmon is her spirit animal.

Talent
18th Oct 2024
Diana Olifirova's creative composition

Diana Olifirova's creative composition

Playful, experimental, impatient and driven, the award-winning Ukrainian cinematographer has brought her bold approach to colour and lighting to bodice-ripping bonkbusters and budget promos alike.

Talent
7th Oct 2024
Food’s been framed

Food’s been framed

From whirling chicken wings to forkable yoghurt, Michelle Pak’s blend of precision and creativity has made her the go-to director for tasty tabletop spots sauced with cinematographic flair.

Insight
23rd Sep 2024
Border force; the power of creative constraints

Border force; the power of creative constraints

From tight budgets to production logistics and legal compliance, are constraints the boundaries of creativity, or its foundation? Selena Schleh talks to industry insiders about the pros and cons of restrictions – both external and self-imposed - on the creative mind.

Inspiration
6th Sep 2024
Daniel Maarleveld’s codes of creativity

Daniel Maarleveld’s codes of creativity

Known for blending generative design and kinetic typography, Jelly animator and graphic designer finds creative inspiration in the freedom of coding and the limits of algorithms.

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