Havas Geneva Reimagines Desk Graffiti in Anti-Bullying Campaign
New campaign for Action Innocence uses AR to bring designs engraved onto desks with an AR mobile app to get students and teachers talking about bullying.
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Students have doodled on, carved and graffitied desks with messages since time immemorial - some might even call it the forerunner to social media. And just like Snapchat, Facebook and WhatsApp, it's a platform for insults and threats, as well as harmless jokes.
To tackle the rise of bullying in schools, Action Innocence, an NGO dedicated to preserving the integrity and dignity of students online, has gone back to the classroom with a clever new campaign, Engraving Memories.
Created by Havas Geneva, the campaign brings a traditional way of communicating into the digital era, by using augmented reality to bring physical engravings on desks to life, with the aim of inspiring students to open up and talk about their problems.
Ten street artists including graphic designer Francis Chouquet were briefed to create illustrations around ten different themes related to bullying, with the designs then engraved onto 20 desks in different classrooms at a local high school. Students could then use a dedicated AR mobile app to reveal more of the stories.
"This campaign is the perfect illustration of what we believe in: when technology meets creativity," says Damien Fournier, MD, Havas Geneva. "It’s
also a great way to defend values we truly believe in with the organisation."
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powered by
- Agency Havas Geneva
- Production Cher Ami
- Creative Director Gabriel Mauron
- Managing Director Damien Fournier
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