New Tud Dret Film Sees a Girl Play Golf on the 'Moon'

Last year four advertising creatives have come together to create an online platform, the goal of which is to "tell real stories, of real people, using optimism and creative thinking in an effort to improve their lives and the lives of the ones around them".

Roger Serrasqueiro [directror at Garage Films], Andre Moreira [executive creative director at The&Partnership London], Deny Obradovic Duarte [creative director at 32 Cabo Verde] and Johan Lopes Helgesson [creative technologist at Adobe Systems Sweden] are behind the project, which is called Tud Dret (a Cape Verdean philosphy of life which means 'it's all good').

The project aims to tackle 'one problem at a time, one story at a time' and has centered around the philosophy of Tud Dret because, the founders say, "it combines creativity with positivity and has allowed a small country in the middle of the Atlantic Ocean to push through difficult times with a perennial smile on the face of its people."

Their first film [below] followed Alcindo, who created a gym from drift wood, while the newest film, again directed by Serrasqueiro, showcases a 12-year-old girl called Luna who wants to become a professional golfer. 

You can view the new film above and also visit the Tud Dret site to help support the initiative, including raising money to help Alcindo become a personal trainer and thereby allowing him to better help the people who use his gym.