4Creative Tease Bake Off with Baked Stop-Motion Ad

Whatever your take on the Great British Bake Off's move onto Channel 4, one thing's for sure; we're in for another season of great bakes when the show returns in Autumn. These bakes are celebrated by an all-singing spot directed by Blinkink's Parabella.

Achieved through what 4Creative have called 'bake-mation' (that is, stop-motion made with baked goods), the trailer, the first ever fully baked ad, includes baked goods singing Paul McCartney and the Frog Chorus' We All Stand Together. Let's hope the new Bake Off is not as much of a career nadir for those involved as that song is for Macca...

For those that want to recreate their own sponge singalong or cakey commercial, you'll need 500 eggs, 28 kg of sugar and 50 kg of flour to create the 335 character needed to create the ad. What are you waiting for? On your marks, get set....bake. Or whatever the Channel 4 version of that classic catchphrase will be...

Channel 4 chief marketing and communications officer, Dan Brooke said of the trailer, “what better way of launching the nation’s favourite baking show than baking an ad especially for it?”