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Although we at shots still mourn the days when directors such as Spike Jonze, Michel Gondry and David Fincher were given millions of dollars to make 3 minute promos, 2017 has still managed to produce some minor marvels of music videos. Below are our 10 favourites from January through June 2017.

 

10. Sia: Free Me

Director: Blake Martin

Production Company: DIKTATOR

 

 

We said: "Australian singer-songwriter Sia has returned with this powerful and emotive new promo fronted by actress Zoe Saldana and narrated by Julianne Moore."

 

9. Run the Jewels: Legend Has It

Director: Brian Beletic

Production Company: Smuggler

 

 

We said: "Run The Jewels return with another brilliant promo, this time courtesy of Brian Beletic through Smuggler."

 

8. All We Are: Human; Animal; Dance

Director: Eoin Glaister

Production Company: Agile Films

 

 

We said: "Full of nudity, violence, public urination and all-out carnage. "

 

7. Jay-Z: The Story of O.J.

Director: Jay-Z/Mark Romanek

 

 

We said: "In a time where race relations is at the forefront of the American media, this promo questions the benefits of fame and success for black men."

 

6. Mr Jukes: Angels/Your Love

Director: I Saw John First

Production Company: Strange Beast

 

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We said: "Like a James Bond opening titles if Roger Moore had just dropped a tab, and was just sitting on the floor shouting 'OCTOPUSSY' to himself while tripping balls. But in a good way."

 

5. Father John Misty: Total Entertainment Forever

Director: Adam Green

Production Company: Four Gods and a Baby

 

 

We said: "How many music vids have you seen today where a cardboard Ronald Macdonald pops out of a man's chest? Give the above a watch then chalk that down as one."

 

4. Leningrad: Kolshik

Director: Ilya Naishuller

Production Company: Great Guns, Versus, Fancy Shot

 

 

We said: "The action and chaos is played out in reverse with the irreverent and blood-thirsty humour the director is famed for."

 

3. Gorillaz: We Got the Power (E.On Branded Content Film)

Director: Noah Harris

Production Company: Blinkink

 

 

We said: "Blinkink director Noah Harris' solar-powered spot for the Gorillaz and E.ON is superb, with hundreds of toys, all powered by E.ON solar storage dance to new Gorillaz track We Got the Power."

 

2. Bonobo: No Reason

Director: Oscar Hudson

Production Company: Pulse Films

 

 

We said: "Oscar Hudson, a recent recruit to the ranks of Pulse Films, has followed the news of his signing with this cool new promo for Bononbo."

 

1. Young Thug: Wyclef Jean

Director: Ryan Staake

Production Company: FREENJOY, Pomp&Clout

 

 

We said: "Where many would have given up, Staake took what he had and created this brilliantly meta-video."

 

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