Droga5 Invites us to The Sausage Dome
Johnsonville's new campaign sees a new show created to champion the delights of sausage snacks for the Super Bowl.
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Ahead of Super Bowl LI, which takes place on February 5, Johnsonville has released its Big Game campaign which is a cross between Master Chef and Dragon's Den.
Created by Droga5 New York, the online show features a selection of people entering The Sausage Dome to come face-to-face with six real Johnsonville employees and sausage experts who the plucky contestants need to impress with their sauasage-based game day recipes.
Our experts - the Sausage Six, naturally - sample the food, quiz the creator of the dish and then decide whose recipe gets to be immortalised in the Johnsonville Big Game Binder, which will form part of the digital and print campaign.
The debut episode, above, called A Twist of Fate, is the first of three films and sees our three wannabe sausage stars take centre stage to champion their dishes. It's nerve-wracking stuff but what's the bratwurst that can happen...
Connections
powered by
- Agency Droga5
- Post Production T Group Productions, New York
- Production T Group Productions, New York
- Agency Producer Amanda Revere
- Chief Creation Officer Sally-Ann Dale
- Chief Creative Officer Ted Royer
- Creative Chairman David Droga
- Designer Rob Trostle
- Executive Creative Director Scott Bell
- Head of Production Bryan Litman
- Head of Production Jesse Brihn
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