Why not? Head to Amsterdam This Weekend with VCCP

Londoners: if you’ve not got much planned at the weekend but fancy a trip out of the city, read on to find out how you can make your escape without spending a penny.

Continuing easyJet’s recently-launched Why Not? campaign, the Netherlands Board of Tourism & Conventions and Amsterdam Airport have agreed to bring the city's highlights (note, not red lights) to London.

With a little help from VCCP Kin and experiential agency Bearded Kitten, the streets of Shoreditch will be transformed into an easyJet plane door where passers-bys can pretend to be passengers and discover Dutch delights.

From strolling down the canals, to visiting an art gallery or smelling tulips in a field – after all a trip to Holland wouldn’t be complete without smelling the national flower – you can be escorted abroad through an immersive theatre experience.

“What the experience does beautifully is it creates a memory, because you’re actually in it,” says Bearded Kitten’s construction manager Tommy Mansell.

And if you’re actually in Amsterdam this weekend, fear not – you too, can discover whether the experience bears any resemblance to your own trip as a 360 film will be released shortly after the weekend. 

So don’t miss out, head to the N&C Showrooms before 9pm tomorrow and tell your friends that you’re off on holiday… Proost!