BBH Brings Safety and CPR to Tesco's Babygrows
Tesco will stock babygrows that teach parents how to give babies CPR in latest St John Ambulance offering from BBH.
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Over the years, BBH London has partnered with St John Ambulance to create a number of literal life-saving spots.
Responding to the insight that 74 percent of parents are most afraid of their newborn baby not breathing, BBH launched its Nursery Rhymes Inc campaign earlier this year with its debut spot in the series, Baby CPR – which has already successfully saved one baby.
The latest offering in the series sees the agency collaborate with Tesco to unveil a collection of babygrows that teach parents what they should do in this life-threatening emergency.
Click here to find out which selected Tesco stores you can pick up the limited edition items from for free this Thursday, although a suggested donation of £3 is recommendable.
Each body has the instructions for giving CPR printed on its inside lapel, while it also colourfully decorates the front of the garment.
“Our mission with St John Ambulance is to teach first aid using the media we have at our disposal,” says BBH’s deputy ECD Ian Heartfield. “Thanks to Tesco, we now have the opportunity to teach with an item of clothing, to put a potentially life-saving first aid technique into the hands of someone who may one day really need it.”
To find out more about the initiative or suggestions on where to book a baby first aid course or online advice, click here.
Don’t forget to look in-store on Thursday!
Connections
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- Agency Bartle Bogle Hegarty (BBH) UK
- Post Production Hangar 7
- Production Hangar 7
- Sound Design Hangar 7
- Deputy Executive Creative Director Ian Heartfield
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