Droga5 Behind Google’s Debut Phone Ad
Meet Pixel, Google’s first phone, which boasts various functions and a sleek ad inspired by the brand’s search bar.
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As the biggest and most commonly-used search engine on the planet, Google has sat in a pretty powerful position since its inception in the late 90s.
And while the format and design features have changed over time – to reflect the various incidents and innovations that have taken place throughout its history – its purpose has stayed pretty much the same.
Droga5 uses the evolution of Google’s iconic search bar – a tool that has provided countless answers to life’s questions – to promote the launch of Google’s latest invention, its debut mobile phone Pixel.
The horizontal search bar shrinks, slowly transforming into the new device which launched stateside yesterday.
The phone’s features include a battery that promises to last all day, unlimited storage for photos and videos, and an inbuilt Google Assistant (think Siri, but smarter). Find out more via #madebyGoogle or pre-order directly here.
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powered by
- Agency Droga5
- Post Production MPC New York
- Production Epoch Films
- Production Anonymous Content
- Production Kiss & Kill
- Production The Director’s Bureau
- Sound Design Sonic Union
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