SuperHeroes Create ASUS Phone Ad for the People
To promote the ASUS ZenFone 3, SuperHeroes’ creatives wandered the streets of New York in search of inspiration.
)
It’s not easy being an advertising director – long hours, little pay and sometimes limited creative input.
But in a new spot promoting the launch of the ASUS ZenFone 3, pedestrians were given the chance to sit in the director’s seat and have a go at helming a commercial. And they enjoyed 100 percent creative control.
Created by SuperHeroes, the ad fuses together the creativity of New York’s streets, asking random people to lend their imagination to share what they’d like to see in the phone ad.
Because so many people were involved in the ad's conception, the crowdsourced spot helmed by Nils Gerbens boasts a rather fantastical and dramatic story, featuring dinosaurs, aliens, snowy beaches… and an international car model. Not your typical ad backdrop.
Thankfully, the creative team organised the spot into a clear narrative which even manages to successfully (and quite subtly) promote the phone’s main features; its action camera and music capabilities.
More information about the ad will be released in the coming weeks via the brand’s YouTube channel or through the #IncredibleIsNow hashtag.
Connections
powered by
- Agency SuperHeroes
- Production Halal
- Visual Effects The Compound
- Director Nils Gerbens
- Director of Photography Rutger Storm
- Editor Amber Hooijmans
- Executive Creative Director Rogier Vijverberg
- Producer Christine Anderton
Unlock this information and more with a Source membership.
Membership
