Let Heineken Refresh Your Career

Aiming to express the distinctive, spirited culture one could expect when working for Heineken, the beer brand has launched the Go Places experience to lure prospective employees.

Created by Amsterdam-based agency Cloudfactory and Dutch production company WeFilm, the campaign, available here, comprises a whimsical manifesto film and an interactive site called The Interview.

When choosing the latter, one is introduced to the Interviewer, an engaging/mildly irritating figure, depending on your point of view, who leaps around a fantastical Willy-Wonka-esque world explaining that your choices define your personality and personality is important to Heineken.

He invites you to take a personality test which, via a series of 12 timed questions, will teach you about the real you, while simultaneously gathering info about the cut of your jib that could identify you as the right sort to join the company.

So, are you a Pioneer, an Achiever, a Loyalist, a Challenger or an Investigator? Whether or not you're interested in a career change, the test is fun to do and deftly conveys the brand's desired bubbly persona.

The campaign will be promoted via social media such as Facebook and LinkedIn.