Google Offers Food for Thought With Pop-Up Cafe

When Google Translate wanted to illustrate that if there is one universal language it's the language of food, they turned to m ss ng p eces for help in conceiving a multi-lingual, cross-culinary pop-up restaurant.

When Google approached m ss ng p eces, the brief was to create an experience that celebrates Google Translate’s ability to bridge cultural divides. “There is something very unique in how Google Translate can break down cultural barriers," says Cam Luby, head of the cultural activations for Google’s brand marketing.

"Behind best-in-class AI is a very simple product that addresses one of the biggest obstacles to universal understanding: language. We wanted to demonstrate this to people in a simple and relatable way. The culinary metaphor was the perfect stage to demonstrate the role of our technology”.

The resulting #EveryoneSpeaksFoodcampaign saw a pop-up café created in New York which featured menus in multiple languages (necessitating diner’s use of Google Translate), and meals incorporating dishes from cuisines from countries including Israel, Korea, Italy, Sweden and Ireland.

To capture the campaign m ss ng p eces director Josh Nussbaum also created a colourful, culinary short film [top] which explans the thinking behind the campaign and shows the dishes in their full glory.