McCann Get Their Kicks With Norman Walsh

McCann London has created a new trainer with British sports shoe brand Norman Walsh, inspired by the agency’s iconic art deco building on 7-11 Herbrand Street.

The new Herbrand Seven-Eleven trainer, in the distinctive white and green colours of the McCann building, was launched at an exhibition devised and hosted by McCann London last night [Wednesday June 8]. 

The exhibition, housed in the McCann building, tells the story of Norman Walsh through photos, film and shoes from the Norman Walsh archive dating back to 1948, featuring original track and field, marathon- and fell-running, rugby, football and cricket shoes, including the running shoes brand founder Norman Walsh created for the 1948 Olympic Games. It is open to the public and will run for two months. 

The Norman Walsh brand, which has been based in Bolton, Lancashire since 1961, remains the only UK-owned, designed and manufactured sports footwear company and the partnership with McCann follows previous brand collaborations between Norman Walsh and fashion brands such as Universal Works and high street giant Marks & Spencer.

“Many sports brands are keen to stress their Britishness," says Laurence Thomson, CCO at McCann London, “but Norman Walsh is the only British-owned sports footwear brand still manufacturing in this country and a real authentic icon of the craft heritage that remains in this country, so we want to help tell their story"

“Our collaboration with McCann London has not only resulted in a beautiful new trainer but an exhibition that brilliantly conveys the history of our brand and the craftsmanship that goes into everything we make," added Tim Walker, London agent for Norman Walsh. "The team at McCann have a real passion and appreciation for our brand and we’re proud to work with them to make our story famous.”

For more information on how to purchase the trainer visit the McCann London website.