Y&R Creates Music Playlists to Save Lives

Music is one of the few mediums that really has the power to move hearts and souls.

But now, listening to music can also help to fund the work of life-saving NGO, Doctors Without Borders.

Thanks to Young & Rubicam who partnered with Universal, a unique playlist which is available on Spotify has the potential to change lives.

Compiling playlists chronologically so that their titles spell out an important message about the role that listeners play in distributing medicine around the world, the agency wanted to spread a hopeful message.

Access the #PlaylistsForLife by using the hashtag or click here to donate directly to the NGO.

And don't forget to catch up on the latest issue of shots #163, which focuses on music and sound.