Make Ads with Dolph Lundgren

When selling your old throwaways online it’s key to make your gear stand out, but that's not always easy. Luckily, Crispin Porter + Bogusky has joined forces with second hand selling app, letgo, to create The Commercializer.

The new tool, which works on letgo’s iPhone/Android app, allows users to make 'big budget' commercials that seamlessly incorporate their items with just a few clicks.

Sellers are offered four different tongue-in-cheek styles to choose from including 80s action blockbuster starring Hollywood hardman Dolph Lundgren, a perfume spot, a performance enhancement drug ad and a home shopping segment.

The app then incorporates the seller’s item, location, price and any other details and allows the finished ad to be uploaded onto the user’s social network accounts.

The campaign films were directed by Matt Villines through Cavair LA with visual effects handled by Visual Creatures.