Eyes on Gigi in Interactive KBS Game
KBS creates a 360-video game with model Gigi Hadid and give BMW M2s as the main attraction.
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For those in the know, Gigi Hadid is kinda a big deal in the fashion world. She’s graced the cover of several fashion mags, is dating ex-One Direction boyband member, Zayn Malik, and is daughter to one of the personalities from TV show, Real Housewives of Beverley Hills… but she’s yet to conquer the world of advertising. Until now that is.
Tapping into her supermodel fame, KBS has created a clever 360-video asking viewers to keep their eyes on Gigi as she steps into a BMW M2.
Feature film director Marc Foster plays with perceptions as five of the same cars drive in zig zags to confuse and distract the viewer. But you can play the game and follow Gigi’s car by zooming in to the different angles of the chase.
Guess the car here if you think you know or perhaps you’re just too easily distracted by the cars... or Gigi?
Connections
powered by
- Agency Serviceplan Gruppe
- Agency kbs+, New York
- Editing Company Rock Paper Scissors
- Production Tool
- Sound Design Q Department 360
- Visual Effects Framestore NY
- Chief Creative Officer Jonathan Mackler
- Chief Creative Officer Dan Kelleher
- Director Marc Forster
- Director of Photography Mauro Fiore
- Editor Biff Butler
- Executive Producer Robert Helphand
- Executive Producer James Razzall
- Head of Production Jenny Read
- Managing Partner-Digital Dustin Callif
- Managing Partner-Live Action Oliver Fuselier
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