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Scouring the sites in London, spying on the neighbours and sitting on agency rooftops (albeit inside): inspiration proves key for Knucklehead's head of new business, Annabel Kennedy. But daily downtime and unusually, upside-down time proves equally as crucial.

 

07.00 Fresh perspective: I generally start my day upside down - for at least five minutes anyway. Hanging out on my head this morning with Katie Keith. Hi Katie!

 

Morning inspiration: I jump on the silver line to Soho... and am greeted by a beautiful multicoloured net in the sky at Oxford Circus thanks to Janet Echelman.

 

Nom, nom nom: Knucklehead receptionist Lily has Dishoom breakfast for the team - the best breakfast in town, there’s no better way to be welcomed at the office door.

Sun’s out, Dishoom breakfast; it’s going to be a good day.

 

Home sweet home: Welcomed in to KH HQ.

 

Getting straight into it: With Knucklehead director Will Armstrong.

 

Flexing the neck muscles: The January treatment frenzy is on. Boss Tim Katz chats with researcher Fanny Hoetzeneder.

 

Not creepy, we promise: (L)Time for a quick spy round the square to see what the others are pitching on. My binoculars live by my desk as we have Gorgeous across the square.... (R) and Rattling Stick to the left.

 

Seeing the sights: Beautiful day to be out on the agency trail. (R) Firstly, a meeting with the wonderful Rich Holmes at mcgarrybowen.

 

Rooftop lounging (and working): And on to check out the young talent at VCCP for the afternoon with creative team, Jack and Jake.

 

Dancing fever: Popped in to visit Knucklehead director Holly Blakey at the Southbank Centre on her six-day artist residency Collision programme.

 

Die-hard fans... (thank you!): Back to the office to find Norman hanging with the girls, shooting the breeze over a copy of shots.

 

Movie madness: Tonight is Cinema Night: office outing to see Room. Way more intense than I bargained for. Made for some good post mortem debate

 

Easy on the eyes: And Janet saves the day / night - nothing like a giant illuminated net to make you forget about being locked in a room for seven years.

 

Back to being a bat: And then home to hang upside down again before bed.

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