My shots Monday: Game, Set, Match
After a weekend of Pimm’s in the park, wave goodbye to Wimbledon with our tennis-themed shots playlist.
Tennis fans basked in the London sunshine yesterday afternoon to celebrate the final day of tennis tournament Wimbledon which culminated with the men’s final followed by the women’s doubles decider.
Capturing the imagination of fans for the past two weeks, the tournament saw former UK champ Andy Murray surrender his crown to Serb Novak Djokovic in a final versus Roger Federer that lived up to expectation.
Each year when Wimbledon comes around the UK goes tennis crazy in support of the annual tournament held at the famous South London venue. Whether it’s by picking up a racket, camping overnight in the queue for Centre Court or just by knocking back plenty of Pimm’s in the park, the Great British public knows how to celebrate the event. If you’re in the creative filmmaking business and your name’s Jonathan Bensimon, however, you go one step further and create a shots ident in the name of the game. His amusing piece kicks off our tennis-themed playlist.
No one saw the surprise early exit of last year’s tournament champion Andy Murray coming in this year’s quarter-finals, including several marketers leading up to the final. If you took a trip to Wimbledon this year you’d have seen the Murray marketing at its peak, most notably in the form of an adidas-branded billboard right outside the train station which looked a bit out of place on the final commute home once Djokovic had lifted the trophy yesterday afternoon.
If you’re still down in the dumps about what could have been, check out Johannes Schroder’s amusing alternative to this year’s final for racket and accessory brand Head, which sees Murray and Djokovic forced to rally for hours on end in the name of a little girl’s birthday party.
Failing to deliver in the tournament this year, Murray is sure to pick himself up and bounce back next time but in another spot from sporting brand Head, we see what the British talent might’ve ended up like had he not chose to serve up aces for a living. Created by agency Aimaq von Lobenstein Creative Brand Consulting with direction from Valerie Pirson, the spot is a visual treat imagining an alternative career for the tennis star, including hypothetical gigs as a chef, a hairdresser and a rock star.
Yesterday’s other men’s finalist Roger Federer is no stranger to a commercial and has tried his hand in acting roles for Swiss chocolate brand Lindt as well as his sporting sponsor Nike. We’ll let you be the judge of his performance in Lost and Airport but the next spot on our My shots Monday playlist sees the star go head to head with a fly in an ad for Nike Free. Returning home after a hard day of training, Federer is forced back into action by an annoying buzzing bluebottle and, aided by his flexible Nike Free shoe as a swat tool, wins the battle.
Robinson’s juice has been celebrated as the tournament drink of choice for years but this summer mineral water brand Evian claimed a spot on the marketing merry-go-round. Enlisting the celebrity endorsement of pop duo Rizzle Kicks and shifting the focus away from the men to Maria Sharapova, Tom King’s music video through content firm Kameleon captures the spirit of what Wimbledon means to the nation and tennis fans as a whole. The work also puts a summer slant on the brand’s Live Young campaign.
To view our sleection of top tennis spots click here.
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