Labour Puts Clegg in a Spin in Political Film

Utter the words 'party political broadcast' and most people would probably roll their eyes and, if possible, turn off the TV, but this film for the Labour Party directed by Hungry Man's Ric Cantor through Lucky Generals, is a different beast.

Using scathing humour to put a version of Deputy Prime Minister Nick Clegg on the spot the film, called The Un-credible Shrinking Man, shows him as a compromised figure, figuratively as well as literally. According to Lucky Generals founder, Helen Calcraft, this was deliberate: "Party political broadcasts are notoriously dry, which means that few voters, regardless of their politics, engage with them. Of course, we have many serious policy issues to cover off - from income tax to student loans, the NHS to VAT - but we were determined to do so in an entertaining in a memorable way."