Ogilvy Lands Hidden Camera Stunt in Denmark

Ogilvy Denmark has created a campaign aiming to raise awareness about human rights violations taking place in Africa for Mellemfolkeligt Samvirke (Action Aid Denmark).

Consisting of hidden camera stunt, the execution aims to show how an average Dane would react to demolition teams showing up at their homes without prior notice – a threat the African people face on a daily basis. The idea was thought-up to highlight the problem of African land theft by exposing the Danish people to the problem closer to home at first hand and the work poses the question: ‘would you accept this?’