adidas Challenges Fans To Dribble Fast Or Fail

To celebrate the launch of Argentine footballing superstar Lionel Messi’s new adizero f50 football boots, adidas has launched the #fastorfail gaming platform starring the player.

The game, available on mobile devices and desktops, puts the player in Messi’s boots and offers the very best of the best the chance to win a trip to Rio for the FIFA 2014 World Cup. The aim is to dribble a ball past defenders as quickly as possible and to improve the footballer’s in-game speed players can tweet using the hashtag #Teammessi, the higher the crowd buzz, the faster the player goes.

Only the players who make it all the way to the end of the game stand a chance of going to Brazil and winning tickets for a World Cup match.

To play the game click here.