What will you do with all this Microsoft Windows power?
Microsoft Windows & Droga5 go ‘round and ‘round for the most advanced Windows laptops ever.
)
Microsoft Windows and agency Droga5 capture the swirling momentum of creation to showcase the most advanced Windows laptop ever.
Microsoft Windows Creative Team and Droga5, part of Accenture Song, are celebrating the creators, coders and gamers who can't stop thinking about their next idea in a new Windows campaign, What will you do with all this power? Led by the hero film Obsession Comes Around, the work introduces the most advanced Windows laptops ever, Windows PCs powered by NVIDIA RTX Spark, just in time for the holiday upgrade season.
Today's builders and creators are asking more of their machines than ever: multitasking across heavy files, developing, rendering, coding, gaming and more all from wherever inspiration hits. The problem is that most machines aren't capable of supporting such advanced workloads simultaneously. So, the teams set out to show how whenever and wherever inspiration strikes, new Windows PCs powered by Nvidia RTX Spark chips can meet even the most demanding moments of obsession. A cast of passionate makers (coders, gamers, visual artists, and game developers) turn capabilities like local AI, multitasking intensive apps and untethered power into stories about what becomes possible when your laptop can finally keep up with your ambition.
Credits
View on- Agency Droga5/New York
- Production Company magna studios/Los Angeles
- Director Ryan Chun
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Droga5/New York
- Production Company magna studios/Los Angeles
- Director Ryan Chun
- Editing EXILE Edit
- VFX 1920
- Color DRKRM
- Sound Design Sonic Union
- Music The Elements Music
- Production Services Radioaktive Film/Toronto
- Creative Stacey Terrien
- Creative Ashley Spears
- Creative Daniel Lewis
- Senior Creative Producer Allie Gibbs
- Chief Creative Officer Rafael Rizuto
- Executive Creative Director Leo Barbosa
- Group Creative Director Pepe Funegra
- Senior Copywriter William Halstead
- Associate Creative Director Filipe Nogueira
- Senior Copywriter Christopher Thomas
- Creative Director Rodolfo Fernandes
- Creative Director Daniel Thomer
- Senior Designer Rachel Hess
- Global Head of Production (HP) Ruben Mercadal
- Co-Head of Production (HP) Jennifer Mann
- Executive Producer Dave Stephenson
- Executive Producer Volney Guzman
- Senior Producer Caroline Fahey
- Senior Producer Dakota Brockman
- Associate Producer Neha Palvai
- Associate Producer Ava Swarup
- Music Supervisor Mike Ladman
- Creative Director Bill McNamara
- President Davud Karbassioun
- Executive Producer Nick Fuller
- Producer Adriana Cebada Mora
- Head of Production Clark Farrell
- Production Designer Carlos Laszlo
- DP Charlie (Chuk) Owens
- Editor Grant Surmi
- Editor Ben Schwaeber
- Assistant Editor Melanie Newton
- Executive Producer Sasha Hirschfeld
- Post Producer Ben Kainz
- Executive Producer Ross Culligan
- Post Producer Belle McLeary
- 2D VFX Supervisor Ryan Hadfield
- 3D VFX Supervisor Mike Farrar
- Colorist Terry Simpson
- Executive Producer Harry Watts
- Sound Designer/Audio Mixer Michael Marinelli
- Executive Producer Sasha Bevka
- Head of Production Eugene Mikhailyuk
- Post Producer Kyle Sanderson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Droga5/New York
- Production Company magna studios/Los Angeles
- Director Ryan Chun
- Editing EXILE Edit
- VFX 1920
- Color DRKRM
- Sound Design Sonic Union
- Music The Elements Music
- Production Services Radioaktive Film/Toronto
- Creative Stacey Terrien
- Creative Ashley Spears
- Creative Daniel Lewis
- Senior Creative Producer Allie Gibbs
- Chief Creative Officer Rafael Rizuto
- Executive Creative Director Leo Barbosa
- Group Creative Director Pepe Funegra
- Senior Copywriter William Halstead
- Associate Creative Director Filipe Nogueira
- Senior Copywriter Christopher Thomas
- Creative Director Rodolfo Fernandes
- Creative Director Daniel Thomer
- Senior Designer Rachel Hess
- Global Head of Production (HP) Ruben Mercadal
- Co-Head of Production (HP) Jennifer Mann
- Executive Producer Dave Stephenson
- Executive Producer Volney Guzman
- Senior Producer Caroline Fahey
- Senior Producer Dakota Brockman
- Associate Producer Neha Palvai
- Associate Producer Ava Swarup
- Music Supervisor Mike Ladman
- Creative Director Bill McNamara
- President Davud Karbassioun
- Executive Producer Nick Fuller
- Producer Adriana Cebada Mora
- Head of Production Clark Farrell
- Production Designer Carlos Laszlo
- DP Charlie (Chuk) Owens
- Editor Grant Surmi
- Editor Ben Schwaeber
- Assistant Editor Melanie Newton
- Executive Producer Sasha Hirschfeld
- Post Producer Ben Kainz
- Executive Producer Ross Culligan
- Post Producer Belle McLeary
- 2D VFX Supervisor Ryan Hadfield
- 3D VFX Supervisor Mike Farrar
- Colorist Terry Simpson
- Executive Producer Harry Watts
- Sound Designer/Audio Mixer Michael Marinelli
- Executive Producer Sasha Bevka
- Head of Production Eugene Mikhailyuk
- Post Producer Kyle Sanderson
Directed by Ryan Chun of Magna, Obsession Comes Around is built on continuous camera orbits. Each time the camera comes back around, something has changed: the work has progressed, the ambition has grown, and the creators are pushing their ideas even further. The film is set to a reimagined She'll Be Coming 'Round the Mountain, by Anna Graceman with new lyrics written around the creative process, giving the spot its momentum and playful sense of repetition.
The campaign will run nationally across TV, streaming, social, digital, search, creator content and media partnerships, including a spot on NFL Monday Night Football on 10/12 The work is the Windows Creative Team and Droga5’s second campaign created and crafted together and the latest chapter in Microsoft and Droga5’s partnership, across three brands.
Cristina Reina, Chief Creative Experience Officer, Droga5 NY/Americas said: “There's something beautiful about the way makers and creators think. You start with one idea, and before you know it, you're completely obsessed, pushing it further and further. We wanted to celebrate that relentless curiosity and what becomes possible when you finally have a computer powerful enough to keep up with your imagination. So we built a film that goes around and around. From the music to the camera movements, everything revolves around that obsession, with every turn taking the ideas somewhere bigger. It's been great building on our partnership with the Windows team after ‘Doppelmode.’ Once again, they embraced and partnered with us to bring the ambition, craft and playfulness of the idea to life from the start.”
