Vodafone and Dutch singer Bente join forces

Vodafone and the popular artist Bente are joining forces for multiple Vodafone campaigns. 

Today marks the launch of the first campaign featuring Bente in the lead role, highlighting the Vodafone Unlimited bundles. This campaign shows what makes Vodafone different, what customers truly receive ‘only at Vodafone’. With every Unlimited subscription, customers not only get unlimited data, but also the highest possible speed at their location.

The maximum internet speed of the Unlimited bundles is the central focus of this new campaign. For the campaign, Dutch singer-songwriter Bente, known for her song Kan je me zien, her successful album drift, and her participation in the programme Beste Zangers, performs her own version of the iconic Grease hit You’re the One That I Want. Bente and her regular producer, Wannes Salomé, were given the freedom to rewrite this track together.

In the commercial, you see Bente moving quickly and smoothly through the city using extraordinary modes of transport, emphasising the idea of maximum speed. The campaign was developed in collaboration with Brothers & Sisters, the creative agency supporting Vodafone’s brand strategy and execution.