VML creates Name This Oreo
The New York agency launches a fun campaign for the biscuit brand, inviting fans to get creative with naming their cookie creations.
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Ever wonder where the name OREO comes from? Well, internet lore claims the ‘O’ is from ‘Cookie, while the ‘RE’ is from ‘Cream’, sandwiched between milk’s favourite cookie…making "o-re-o."
Some beloved fans have already taken to social with their own naming ideas, creating hilarious combinations that lean into OREO’s playful nature. Today, OREO and VML launch Name This OREO, – embracing the language of ‘O-RE-O’ with a talk-to-tech experience that unlocks OREO for those willing to “Stay Playful’.
Fans simply visit NameThisOREO.com, where they’re tasked with reading the OREO combinations aloud using their phone’s microphone. The catch? They must get it right before the timer runs out to show off their OREO skills and win exclusive offers!
Credits
powered by
- Agency VML/New York
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Credits
powered by
- Agency VML/New York
Credits
powered by
- Agency VML/New York
This playful experience blends creativity and commerce while staying true to the brand’s essence. Launched globally across social media, influencers, OOH, and retail with an exclusive at Kroger, ‘Name This OREO’ brings a fresh and engaging way for fans to connect with the brand.
Manuel Borde, Global Chief Creative Officer, Commerce, VML: Name This OREO is a prime example of what a great campaign should deliver—an engaging dose of entertainment, a social experience rooted in culture, and an innovative, creative approach to driving conversion. Our consumers are incredibly fun and imaginative, and this initiative perfectly captures the playfulness that has always defined OREO.
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