Uber Eats' lucky charms
From lucky shirts to specific food orders, this new campaign from Ogilvy Spain explores the superstitions and rituals that shape so much of the football fan experience.
)
Credits
View on- Agency Ogilvy/Madrid
- Production Company WPP Production/Madrid
- Director Pensacola
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Ogilvy/Madrid
- Production Company WPP Production/Madrid
- Director Pensacola
- Production Co CANADA/Spain
- Post Production WPP Production/Madrid
- Audio Post Isilik Studio
- Global Creative Director Florentijn Diepeveen
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Creative Director Pablo Cachon
- Creative Director Patricia Medeiros
- Associate Creative Director Leonardo Marcal
- Associate Creative Director Diego Canhisares
- Creative Neboa Fresco
- Copywriter Alvaro Garcia Millan
- Executive Producer Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Fran Ruiloba
- Producer Alvaro Crespo
- Executive Producer Marta Argullos
- Producer Maria Rubio
- DP Octavio Arias
- Editor Jorge Garcia Lopez
- Head of Post Production Elena Nebreda
- VFX Supervisor David Sanchez / VFX
- VFX Lead David Marin
- Colorist David Castanon
- Talent Gerard Pique
- Talent Iker Casillas
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Madrid
- Production Company WPP Production/Madrid
- Director Pensacola
- Production Co CANADA/Spain
- Post Production WPP Production/Madrid
- Audio Post Isilik Studio
- Global Creative Director Florentijn Diepeveen
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Executive Creative Director Javier Senovilla
- Creative Director Pablo Cachon
- Creative Director Patricia Medeiros
- Associate Creative Director Leonardo Marcal
- Associate Creative Director Diego Canhisares
- Creative Neboa Fresco
- Copywriter Alvaro Garcia Millan
- Executive Producer Aaron Lago
- Executive Producer Pablo Riano Sanchez
- Producer Fran Ruiloba
- Producer Alvaro Crespo
- Executive Producer Marta Argullos
- Producer Maria Rubio
- DP Octavio Arias
- Editor Jorge Garcia Lopez
- Head of Post Production Elena Nebreda
- VFX Supervisor David Sanchez / VFX
- VFX Lead David Marin
- Colorist David Castanon
- Talent Gerard Pique
- Talent Iker Casillas
Continuing its partnership with LALIGA for the 26/27 football season, Uber Eats focuses on how superstitions are rooted in the experience of being a fan, with Ogilvy Spain using supporters from across Spain to present their lucky charm or ritual.
Directed by Pensacola through WPP Production Madrid, the campaign positions Uber Eats as an essential part of matchday, whether through a regular food order or alongside a lucky shirt that fans believe might just influence the outcome of a match.
By focusing on these individual quirks and preferences, the campaign not only promotes Uber Eats as part of the matchday experience, but also highlights just how deeply rooted these rituals are in football fandom.
“Superstitions are part of the unique way each fan experiences football," said Head of Marketing for Uber Eats Spain, Arnaud Gouénard. "Together with Ogilvy, we wanted to bring those little quirks to the center of the campaign and turn them into stories we can all relate to. It's a very natural way to show Uber Eats' role in those moments: being there so nothing goes wrong when the match arrives.”
