​TikTok Shop is calling all deal masters

In a fresh take on double-day shopping events, TikTok Shop's latest 4.4 sale campaign transforms everyday shoppers into superheroes with unique shopping powers. 

Created by The Friday, the campaign captures the excited buzz around major shopping events while adding a playful superhero twist.

The commercial stars Vietnamese TikTok influencer Ngoc Minh, who leads a superhero recruitment drive. As commander of an elite "Deal Masters" squad, Minh oversees an entertaining audition where contestants show off their shopping superpowers, from lightning-quick voucher-grabbing skills to supernatural deal-hunting instincts.

The campaign mirrors how shoppers actually behave during major sales. Its playful portrayal of shoppers with "superpowers" whether staying alert through shopping marathons or timing flash deals perfectly, connects with anyone who's joined these competitive shopping events.

Through clever exaggeration and superhero storytelling, TikTok Shop stands out in Vietnam's busy e-commerce scene. The approach delivers both entertainment and relatable character types, breathing new life into the familiar world of shopping festivals.