This TOYOTA GAZOO Racing spot is even better
Golden Wolf Teams with Sedona on a high-octane Toyota campaign for Saatchi & Saatchi.
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Sedona Productions and acclaimed creative studio Golden Wolf have partnered with Saatchi & Saatchi on Ever Better, a visually explosive new campaign for TOYOTA GAZOO Racing.
Combining hyper-kinetic animation, bold graphic design, dynamic editing and powerful sound design, the film delivers an adrenaline-fuelled celebration of the GR Range's performance.
Known internationally for their graphic irreverence and world-building sensibility, Golden Wolf’s unmistakable aesthetic, saturated colour, fluid transitions, layered motion design and playful visual chaos has made them one of the most recognisable creative studios operating globally today.
Credits
View on- Agency Saatchi & Saatchi/Melbourne
- Production Company Sedona Productions
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Credits
View on- Agency Saatchi & Saatchi/Melbourne
- Production Company Sedona Productions
- Audio Post Rumble Studios
- Creative Studio Golden Wolf
- Chief Creative Officer Mandie van der Merwe
- Executive Creative Director James Cowie
- Senior Art Director Rosita Rawnsley-Mason
- Senior Copywriter David Govier
- Senior Producer Holly De Roy
- Head of Design Tod Duke-Yonge
- Executive Producer Kim Wildenburg
- Editor Bertan Can
- Sound Designer/Founder Tone Aston
- Sound Designer Liam Annert
- Executive Producer/Partner Michael Gie
- Composer Jeremy Richmond
- Associate Creative Director Mathieu Durand
- Director of Production Heidi Stephenson
- Executive Creative Director Stefan Falconer
- Senior Producer Jade Jordan
- Executive Producer Eva Sarnowska
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/Melbourne
- Production Company Sedona Productions
- Audio Post Rumble Studios
- Creative Studio Golden Wolf
- Chief Creative Officer Mandie van der Merwe
- Executive Creative Director James Cowie
- Senior Art Director Rosita Rawnsley-Mason
- Senior Copywriter David Govier
- Senior Producer Holly De Roy
- Head of Design Tod Duke-Yonge
- Executive Producer Kim Wildenburg
- Editor Bertan Can
- Sound Designer/Founder Tone Aston
- Sound Designer Liam Annert
- Executive Producer/Partner Michael Gie
- Composer Jeremy Richmond
- Associate Creative Director Mathieu Durand
- Director of Production Heidi Stephenson
- Executive Creative Director Stefan Falconer
- Senior Producer Jade Jordan
- Executive Producer Eva Sarnowska
Rather than following the conventions of traditional automotive advertising, the creative team sought to capture the spirit of TOYOTA GAZOO Racing through a design-led approach that reflects the brand's passion, precision and performance. The result is a fast-paced, highly crafted film that brings the energy of the GR range to life in an unexpected and engaging way.
“It's always a privilege to work on projects that feel like a labour of love.” said James Cowie, ECD, Saatchi & Saatchi. “TOYOTA GAZOO Racing's motorsport heritage and passionate fanbase challenged us to create something worthy of the badge. Every frame was meticulously designed to capture the speed, precision and exhilaration that sits at the heart of the GR brand.”
“Everything we do is rooted in entertainment,” said Henry Purrington, Managing Director, Golden Wolf. “We always want the audience to feel rewarded for their attention. Toyota and Saatchi & Saatchi were incredibly collaborative partners in creating something visually ambitious and genuinely fun.”
“Golden Wolf’s work has a genuine point of view,” said Kim Wildenburg, founder of Sedona Productions. “There’s an energy and creative confidence to everything they make that immediately cuts through. This project was about embracing that distinctive visual language and creating something that feels culturally relevant, visually compelling and genuinely rewarding to watch.
