While reports of TVC’s death might be greatly exaggerated, there’s no denying that social and other ad spaces are jostling for supremacy. This focus explores exciting not-TV work, from experiential and OOH to the exciting world of ‘extended reality’, where AR, VR and mixed reality reside.
Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?
As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.
As part of our Comedy Special, shots hauls the Hungry Man director back into the boardroom to discuss the evergreen wit of his award-winning Orange campaign.
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