The LA fires; how can you help?
With the ongoing wildfires affecting much of Los Angeles, here are a handful of ways those wanting to donate financial assistance can do so.
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We've all seen the horrendous images of the wild fires currently afflicting Los Angeles, affecting people's lives, homes and businesses.
It's likely that everyone in the industry knows someone affected by the disaster but, as the global advertising community is a collective which bands together in times such as these, we know there are many in the industry who would like to help if they are able to do so.
As the APA recently communicated, with the situation still a live one, it is difficult to ascertain the best approach to offering help, but if you wish to offer direct assistance immediately, the AICP has created a resource which links to Go Fund Me pages of individuals in the advertising industry who have lost their homes and need help.
Other avenues available to those who wish to donate are;
The American Red Cross
The Los Angeles Fire Department Foundation
If you have any additional links you think should be added, or suggestions on how the global industry could help, email us at shots@extremereach.com.
Our thoughts are with everyone affected.
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