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TBWA\Media Arts Lab appoints Kelsey Bozanich as Head of Strategy, Los Angeles
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Originally from Portland, Oregon, Bozanich brings international experience spanning the US and Europe across agency, brand, and consultancy leadership roles.
TBWA\Media Arts Lab (MAL), the bespoke global creative agency for Apple, has appointed Kelsey Bozanich as Head of Strategy for Los Angeles. She will report directly to Global CEO Katrien De Bauw and lead the agency's strategy discipline in its global hub.
Originally from Portland, Oregon, Bozanich brings international experience spanning the US and Europe across agency, brand, and consultancy leadership roles.
In her new role, Bozanich will lead MAL's global strategy department, with the agency's senior strategy leadership reporting into her. She will be responsible for defining the strategic vision across Apple's lines of business, cultivating deep cultural and audience insight, and translating that thinking into briefs that drive world-class creative work.
She will also play a central role in identifying new creative and commercial opportunities for Apple, fostering a department culture built on curiosity, collaboration, and craft.
De Bauw said of the appointment: “With Kelsey joining Media Arts Lab we not only get a great human being, but we get a leader that brings strategic rigor, exceptional creative ambition and the ability to simplify the inherent complexity of a global brand. We couldn’t be happier to have her onboard.”
Bozanich added: "What drew me to MAL is the ambition. This is an agency built around one of the most influential brands in the world, where creativity, craft, and strategic thinking genuinely shape culture. I've spent my career moving between disciplines, markets, and business models, and MAL sits at the intersection of all of them. There's an incredible opportunity here to help shape work and be a part of a team who's constantly raising the bar."
