Take me out to the FanDuel Sports Network
BUTTER Music and Sound delivers a fresh take on a classic anthem for the FanDuel Sports Network.
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Imagine Take Me Out To The Ballgame performed by a 90s rock ‘n roll dad set to exciting baseball highlights and you have Take Me Out To The FanDuel Sports Network, the rebranded network’s inaugural Opening Day baseball campaign.
FanDuel Sports Network has teamed up with Los Angeles-based creative agency Fellow Kids to launch a new awareness campaign that introduces the network’s new branding to baseball fans in a fun, fresh way. This collaboration is one of many initiatives aimed at reaching a younger fan base, as FanDuel Sports Network continues to rethink traditional formats to engage modern sports audiences. The campaign’s big idea is based on a modern (and humorous) cover of Take Me Out To The Ballgame.
Visually, the campaign blends baseball highlights from the game’s biggest stars with exciting and energetic motion graphics. In addition to making a national spot highlighting all nine of FanDuel Sports Network's teams, we produced nine single-team spots for each market, each with localised lyrics.
Credits
View on- Agency Fellow Kids
- Production Company 1st Ave Machine
- Director David Maruchniak
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Credits
View on- Agency Fellow Kids
- Production Company 1st Ave Machine
- Director David Maruchniak
- Creative Executive Diego Berakha
- Executive Producer James Okumura
- VFX Pimba VFX
- Sound Design Lime Studios
- Executive Audio Producer Susie Boyajan
- Audio Engineer Matt Miller
- Assistant Audio Engineer Ian Connie
- Music Butter Music & Sound
- Composer Coke Youngblood
- Associate Producer Kriston Poindexter
- Music Producer Stone Irr
- Executive Producer Annick Mayer
- Chief Creative Officer/Founder Guto Araki
- Executive Creative Director/Co-Founder Eric Manchester
- Executive Creative Director Neal Desai
- Executive Producer Mary Ellen Duggan
- Executive Producer Pefy Carr Rollitt
- Producer Catalina Montoya
- Editor Mauro Caporossi
- Assistant Editor Dana Amarillo
- VFX Supervisor Diego Gambarotta
- Illustrations Nahuel Rollan
- Art Director Gonzalo De Bonis
- Color David Alexander Vargas
- Executive Creative Director Tim K
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fellow Kids
- Production Company 1st Ave Machine
- Director David Maruchniak
- Creative Executive Diego Berakha
- Executive Producer James Okumura
- VFX Pimba VFX
- Sound Design Lime Studios
- Executive Audio Producer Susie Boyajan
- Audio Engineer Matt Miller
- Assistant Audio Engineer Ian Connie
- Music Butter Music & Sound
- Composer Coke Youngblood
- Associate Producer Kriston Poindexter
- Music Producer Stone Irr
- Executive Producer Annick Mayer
- Chief Creative Officer/Founder Guto Araki
- Executive Creative Director/Co-Founder Eric Manchester
- Executive Creative Director Neal Desai
- Executive Producer Mary Ellen Duggan
- Executive Producer Pefy Carr Rollitt
- Producer Catalina Montoya
- Editor Mauro Caporossi
- Assistant Editor Dana Amarillo
- VFX Supervisor Diego Gambarotta
- Illustrations Nahuel Rollan
- Art Director Gonzalo De Bonis
- Color David Alexander Vargas
- Executive Creative Director Tim K
Production Partners It’s one thing to have an idea, it’s another to bring it to life. This campaign wouldn’t have been possible without the musical geniuses at BUTTER Music and Sound and the direction, editorial, and motion graphics savants at 1st Ave Machine.
The Launch
- Debut Date: Campaign assets will begin running ahead of Opening Day on March 27, 2025
- Where to Watch: Airing across several touchpoints, including broadcast, radio, social media, in-stadium and more.
- Target Audience: A new generation of baseball fans and sports enthusiasts, energised by a fresh, modern take on the game
This campaign marks the first of many tactics to come in building the FanDuel Sports Network brand and educating viewers on where to go to watch, no matter how they want to watch. By leveraging a modern spin on the all-time classic, Take Me Out to the Ballgame, and pairing it with exciting baseball highlights and motion graphics, we are looking to create instant recognition of FanDuel Sports Network’s new name.
This campaign signals a new day for FanDuel Sports Network. Backed by strong buy-in from all team partners and great collaboration across the board, it represents an exciting shift in how we show up for fans.
The FanDuel Sports Network brand is focused on staying relevant, dynamic, and deeply connected to the next generation of sports fans and the collaboration with Fellow Kids shows that commitment.
