Switch life back on in this new Denon campaign
The film was directed by Fausto Becattiwith production by Hungryman and post-production by Rascal. Music was created bespoke for the campaign by EightƧix.
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Creative studio 3 Chillies has unveiled its first major global campaign for iconic audio brand Denon, reframing the emotional impact of high-fidelity sound through a platform built around a simple, universal truth: Once you’ve experienced superior quality audio, everything else sounds OFF.
This is especially clear when you hear sound coming out of Denon’s award-winning systems. Backed by Denon’s industry-leading innovation, they deliver layers of clarity and texture that elevate every listening moment. With Denon, the world of superior sound is ON.
This is the central message of the global launch campaign for the new Denon Home speakers. For 115 years, Denon has obsessively crafted the highest-fidelity sound and the campaign demonstrates how, by capturing greater detail and nuance, their new speakers transform our enjoyment of music, film and games.
Credits
View on- Agency 3 Chillies Creative
- Production Company Hungry Man
- Director Fausto Becatti
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Credits
View on- Agency 3 Chillies Creative
- Production Company Hungry Man
- Director Fausto Becatti
- Production Co Bioscope Films
- Production Co 10th Street Media
- Post Production RASCAL
- Audio Post EightSix
- Creative Director Jason Broadhead
- Creative Tarso Soares
- Executive Producer Matt Buels
- Executive Producer Daniel Kaplan
- Producer Lee-Anne Jacobz
- Executive Producer Darren Kerr
- DP Adam Bentel
- Editor Wynand Strydom
- Editor Mia Groenewald
- Editor Sophie Campbell
- Editor Julian Redpath
- Post Producer Sophie Campbell
- Executive Creative Director/2D Supervisor Andrew (Barnsley) Wood
- Executive Producer Colin Oaten
- Colorist James Bamford
- Senior Post Producer Jai Mhach Durban
- Creative Production Joss Ifan Brightwell
- Sound Designer Philip Eisenfeldt
- Creative Gordian Gleiss
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 3 Chillies Creative
- Production Company Hungry Man
- Director Fausto Becatti
- Production Co Bioscope Films
- Production Co 10th Street Media
- Post Production RASCAL
- Audio Post EightSix
- Creative Director Jason Broadhead
- Creative Tarso Soares
- Executive Producer Matt Buels
- Executive Producer Daniel Kaplan
- Producer Lee-Anne Jacobz
- Executive Producer Darren Kerr
- DP Adam Bentel
- Editor Wynand Strydom
- Editor Mia Groenewald
- Editor Sophie Campbell
- Editor Julian Redpath
- Post Producer Sophie Campbell
- Executive Creative Director/2D Supervisor Andrew (Barnsley) Wood
- Executive Producer Colin Oaten
- Colorist James Bamford
- Senior Post Producer Jai Mhach Durban
- Creative Production Joss Ifan Brightwell
- Sound Designer Philip Eisenfeldt
- Creative Gordian Gleiss
As the audio category becomes increasingly commoditised, 3 Chillies set out to reassert the difference great sound makes. The agency’s research showed that people consume more music than ever, but they’re often hearing it through flat, low-quality audio and feeling the emotional impact less. The OFF/ON creative platform gives Denon a globally coherent way to dramatise that shift, creating a campaign structure that can flex across markets, formats and cultures.At the centre of the campaign is a 60-second film set in a desaturated, slightly off-kilter world where nothing feels fully alive. When a Denon speaker powers on, the world snaps back into colour and energy - a visual metaphor for the emotional shift great sound creates. The story resolves with the subtitle, “When something is off, turn on Denon,” and closes with the strategic line, “This is Sound Made Better.”
Rolling out globally across TV, VOD, online film, OOH, press, digital, social, retail and PR, the campaign marks the first major work from 3 Chillies as it expands its global creative footprint.
Michael Allen, Chief Marketing Officer, Sound United brands at HARMAN, said: “3 Chillies has an incredibly talented team that has lived up to their creative reputations, and then some. They cracked a challenging brief and found a way to make the complex simple, and the mundane magical. We’re very excited about the OFF/ON campaign and bringing the Denon listening experience to people around the world.”
Nick Bell, Co-Founder, 3 Chillies, added: “The challenge was to dramatise the feeling of great sound for people who have never experienced it and are likely hearing this campaign through average speakers. We wanted to demonstrate that great quality audio changes how life feels. Once we saw the ON in DENON, the whole idea clicked.”
