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Superprime signs Giulio Bertelli
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The signing marks Bertelli's first move into commercial representation, with a focus on long-form and experimental branded work.
Superprime Films has signed Italian writer-director Giulio Bertelli for representation in the US, UK, and France.
The signing marks his first move into commercial representation, with a focus on long-form and experimental branded work.
Bertelli’s debut feature Agon premiered at last year’s Venice Film Festival in the 40th edition of Critics’ Week, where it won the FIPRESCI Prize and the Luciano Sovena Award for best independent production, and was later presented at Museum of Modern Art as part of the New Directors/New Films festival, before its release on MUBI last month.
The film looks at elite women’s sport from a less familiar angle, shifting focus away from victory toward effort, repetition, and the solitude behind performance. Bertelli takes a more contrarian view, exploring the physical and psychological cost of excellence and the structures that shape it. At the same time, Agon connects sport to its historical roots in discipline and control, opening up a broader reflection on what sits beneath systems we often take for granted.
Film had long been an ambition, and Agon reflects a range of his early influences and experiences. He spent over a decade as a professional offshore sailor working on the technical development of high-performance boats with teams across Europe. His filmmaking sits between the conceptual and the physical, where precise ideas meet a more instinctive, lived sense of experience, treating film as the visual expression of an idea through image and movement.
“Giulio’s work reflects where a lot of brand storytelling is heading,” said Superprime founders Rebecca Skinner and Michelle Ross. “There’s a shift toward longer-form content that audiences choose to spend time with, and his films are built for that kind of engagement. His eye for art and design carries into his narrative and emotional storytelling, which creates a compelling juxtaposition between precision and feeling. Combined with his experience as an athlete, it opens up a space for something beautiful and unique in the branded sports world.”
The signing reflects Superprime’s continued focus on directors working across disciplines, and on projects that sit between advertising, film, and broader cultural storytelling.
