Subway launches fourth footlong free campaign
Creative from agency Leo New York, with spots directed by Matias & Matias through Epoch Films.
)
Subway is relaunching its loyalty/rewards program across TV, Digital, Social, CRM and Influencers with a new offer designed to be the simplest way to get free food in QSR: buy three footlongs, and get every 4th footlong free.
The program addresses a clear market need as customers are seeking value, and value menus have been driving significant foot traffic and news coverage across the category.
Agency Leo New York developed a humour-driven campaign built around the idea that people go nuts for a good deal. And a truly great deals stop you in your tracks and causes you to drop everything to take advantage. The creative features a series of comedic vignettes showing people interrupting life's mundane moments, from flirting in school hallways to hospital procedures to fabric store mania, all when they hear "Fourth footlong's free."
Credits
View on- Agency Leo Burnett/New York
- Production Company Epoch Films
- Director Matias & Mathias
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Leo Burnett/New York
- Production Company Epoch Films
- Director Matias & Mathias
- Partner/Managing Director Melissa Culligan
- Executive Producer Jacki Calleiro
- Head of Production Tina Bianchini
- Editing Cosmo Street/New York
- Editor Lawrence Young
- Editing Harbor Picture Company/USA
- Executive Post Producer Jesse Schwartz
- Post Producer Drew Penkala
- Color Company 3/New York
- Associate Color Producer Morgan Coyle-Howard
- Colorist Tim Masick
- Junior Art Director Jamie Payne / Art Director
- Junior Copywriter Tonya Thornton
- Chief Creative Officer Joe Mongognia
- Group Creative Director Danny Price
- Group Creative Director Jacopo Biorcio
- Executive Producer Travis Quinn
- Senior Producer Cameron Schiller
- Producer Ritu Paramesh
- Senior Post Producer Karen Hennegan
- Supervising Post Producer Lena Lobel
- Senior Color Producer Colleen Valentino
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/New York
- Production Company Epoch Films
- Director Matias & Mathias
- Partner/Managing Director Melissa Culligan
- Executive Producer Jacki Calleiro
- Head of Production Tina Bianchini
- Editing Cosmo Street/New York
- Editor Lawrence Young
- Editing Harbor Picture Company/USA
- Executive Post Producer Jesse Schwartz
- Post Producer Drew Penkala
- Color Company 3/New York
- Associate Color Producer Morgan Coyle-Howard
- Colorist Tim Masick
- Junior Art Director Jamie Payne / Art Director
- Junior Copywriter Tonya Thornton
- Chief Creative Officer Joe Mongognia
- Group Creative Director Danny Price
- Group Creative Director Jacopo Biorcio
- Executive Producer Travis Quinn
- Senior Producer Cameron Schiller
- Producer Ritu Paramesh
- Senior Post Producer Karen Hennegan
- Supervising Post Producer Lena Lobel
- Senior Color Producer Colleen Valentino
The TV spots (:30, :15, :06) use quick-witted scenarios and unexpected moments (elderly quilters dropping F-bombs about fabric sales, birders abandoning rare Firebreasted Flowerpeckers, hospital patients delaying fibula repairs) to drive home the "Every Fourth Footlong Free” message with playful confidence.
The campaign extends across digital with the iconic green-and-yellow branded assets featuring the bold "EVERY FOURTH FOOTLONG FREE" message alongside Subway's signature product imagery.
The tone is notably different from typical QSR value advertising, more confident and entertaining than transactional, positioning Subway's offer as so compelling it's worth interrupting your day for.
