Studio someform joins PSYOP in the US
Global creative studio PSYOP has signed someform, the Berlin-based design and branding studio, for US representation.
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Global creative studio PSYOP has signed someform, the Berlin-based design and branding studio, for US representation.
The collaboration reflects a shared focus about how technology, art, and narrative can converge to build new dimensions of design not only through visual craft, but through the creation of new software tools and computational design systems. “We’re thrilled to welcome talent that is redefining what creative partnership and brand-building can mean for our clients, especially in a moment when technology is reshaping every touchpoint,” said Matt Hunnicutt, CEO of PSYOP. “someform shares our focus on staying ahead of the trends and truly leading design into the future.”
Founded on a deep fluency in complex 3D design systems, someform specialises in systematic conceptual design and branding, creating visual identities that extend across imagery, motion and product expression. The studio is sought after for its foundational framing of design thinking which establishes the logic, aesthetics and structure of the brand before it is translated into any single medium. Taking this a step further, someform often develops bespoke software to put the control back in the hands of the client so they can generate, evolve and expand on their own terms.
“I’ve been so impressed that someform’s work are design systems that are generative rather than fixed in time. By creating software instead of static assets, they give brands the flexibility to respond to audiences in more meaningful and expressive ways,” comments Sandra Nam, Chief Strategy Officer at PSYOP. With a portfolio spanning clients such as Apple, Polaroid, Nike, Beats by Dre, and Google, someform consistently reimagines what visual identity can look like when built from logic. Their approach treats design as an evolving, living structure, one that grows, reacts, and reconfigures itself across platforms.”
Co-founders Matthias Winckelmann and Helge Kiehl, who frequently speak about procedural creativity and 3D’s philosophical underpinnings (including a recent appearance at TAD Berlin) see this new chapter as a chance to further explore the evolving relationship between technology and narrative form.
“We’re excited to join forces with PSYOP,” said Winckelmann and Kiehl. “Both studios believe that design should be dynamic and capable of evolving, responding, and expressing ideas beyond any single execution. Together, we hope to continue building imagery that questions perception, embraces computational imagination, and shows how stories can be carried through code, motion, and form.”
someform’s addition to PSYOP’s U.S. roster underscores a shared commitment to approaching design as a system, one that can move fluidly between concept, image, motion and technology. Both studios aim to help brands carve out their specific space that is at once coherent, expressive and can morph as quickly as the cultural environment it exists within.
