Sony's 1000X The Collection launches
Inside the sound of Sony’s global 1000X campaign by Monster Music.
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Monster Music has created the original music and sound design for Sony 1000X The Collection, Sony’s global earphones campaign, launched in Japan.
Created with Dentsu, creative Toshihiko Tanabe, and production company AOI Pro, the film was directed by the wonderful French directors SOS IN Bel Air. Monster Music worked closely with the directors and creative team from the early pre-production stage, shaping a musical direction that could move between rhythm, emotion, and the cinematic world of the campaign.
The film captures the moment sound changes reality. As the characters put on the earphones, the outside world shifts into a more intimate, personal universe. For Monster Music, the challenge was to create one original track that could connect all the characters and hold the film together, while still allowing each part of the story to have its own colour, movement, and emotional energy.
Credits
View on- Agency Dentsu/Tokyo
- Production Company SOS IN Bel Air
- Director SOS in Bel Air
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Credits
View on- Agency Dentsu/Tokyo
- Production Company SOS IN Bel Air
- Director SOS in Bel Air
- Music/Sound Monster Music
- Production Service AOI Pro. Inc
- Chief Creative Officer Toshihiko Tanabe
- DP Erwan Cloarec
- Chief Creative Officer Roy Shen Zoor
- Producer Yurika Yamada
- Producer Wataru Ode
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Dentsu/Tokyo
- Production Company SOS IN Bel Air
- Director SOS in Bel Air
- Music/Sound Monster Music
- Production Service AOI Pro. Inc
- Chief Creative Officer Toshihiko Tanabe
- DP Erwan Cloarec
- Chief Creative Officer Roy Shen Zoor
- Producer Yurika Yamada
- Producer Wataru Ode
Rather than approaching the music as a final layer added after the edit, Monster Music built the score as part of the storytelling structure. The track needed to feel bold and contemporary, with a strong beat and melody, while still carrying the refined, premium feeling of the Sony brand.
The original music combines a bold rhythmic beat, melodic movement, emotional choir moments, and detailed sound design. The sound design was developed hand in hand with the music, creating one seamless audio experience that supports the transition between the outer world and the inner experience of the characters.
“With Sony, we wanted to create a track that had its own identity, not just a score that follows the picture,” says Roy Shen Zoor, Founder and Composer at Monster Music. “It needed to have a real beat, a melody, and a sense of movement, but still feel cinematic and premium. The idea was to build a piece of music that could hold the whole film together and give the audience that feeling of entering another world the moment the earphones go on.”
“The music started already in pre-production, before the shoot,” says Paula Valstein, Partner and Composer at Monster Music. “Together with the directors SOS IN Bel Air, Lucile and Gandalf, and the creative team, we were looking for a tailor-made sound that could make people move, but also carry emotional impact. We wanted one song to connect all the characters, while still giving each part of the film its own musical color, production, and energy.”
The campaign marks another step in Monster Music’s growing international footprint, with recent work across the US, Europe, and Asia for brands including Sony, Coca-Cola, Huawei, L’Oréal Paris, American Airlines, and Citi.
