Someday joins Underhill's roster
Someday is known for their work with brands like Hilton, Chase Sapphire, Spotify, Amazon Music, The Weeknd, and more.
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Someday the directing duo, and Underhill co-founders Matt Seger and Dexter Brierley, has finally made it official: they are joining their own director roster. Shocking
Someday has been directing together for over a decade. Known for their refined yet grounded storytelling across the commercial and branded space, with a strong focus on travel, music, art, and documentary. The duo brings a collaborative shorthand that’s second nature after 10+ years of working side by side. Whether they’re working with A-list talent or on real people stories, the goal remains the same: to make work that feels honest, considered, and a little unexpected.
Their recent campaigns for Chase Sapphire Reserve and Hilton speak really well to how they bring their documentary sensibilities to the scripted commercial space. They are also well known for the work they do in and around music and art, most notably their breakout series for Spotify How They Made It and Amazon Music's Outside World series, which featured artists like Leon Bridges, Muni Long, Wiki, Dreezy, Julia Wolf and more.
Reflecting on their new placement at Underhill, Brierley said "when considering where to sign our first exclusive roster deal, it was a tough decision but the Underhill team made a compelling case. We're thrilled to be officially joining the roster.
"I wasn't sure if we were going to let ourselves join the roster, but I am so excited that we, and the rest of the Underhill team said yes," added Seger.
"After nearly a decade at Underhill, I'm thrilled to see Matt and Dexter at Underhill," said EP Alex Max. "But on a more serious note - collaboration and teamwork has always been at the heart of the Underhill and Someday's ethos, and it's exciting to see this new chapter commencing with Someday joined by a roster of incredible talent".
