SkinPen launch brand refresh campaign

Creative studio Imagine This has spearheaded production for a striking brand refresh for Crowne Aesthetics brand SkinPen, taking on the role of the brand’s go-to production partner in collaboration with creative group Deliverance Studio led by ECD Alex Foster and Strategy lead Henry Monsell. 

The inaugural campaign from the aesthetics brand ‘Feel Seen’ features a connected DTC & B2B campaign spanning a hero brand film, social films and stills, educational practitioner films, and influencer campaign featuring former Miss USA and Miss Universe, Olivia Culpo.

From talent procurement to full service production, VFX, music, and sound design, Imagine This delivered the campaign’s full suite of assets, with a dynamic lineup of talent on their roster including: Cameron Goold - Director of Brand Film, Ben Ottewell - Photographer and Social BTS Film Director, David East - Influencer Campaign Director, Want Effects - VFX, and Two AM - Sound Design.

Cassie Van Zee - Consumer Engagement Manager at SkinPen comments, "One of the best decisions I made on this campaign was hiring the Imagine This team. When we set out to make an industry-disrupting campaign, we knew that bringing in strong creative minds was essential, but what we got was so much more. Imagine This' ability to push creative boundaries while staying true to our brand made all the difference. Beyond talent, they brought an infectious passion and unwavering dedication that made this collaboration not just successful, but truly special." 

“There are some incredible people in our industry, but the team involved in this project truly takes the cake. It’s been an absolute pleasure collaborating with such a supportive and brilliant group.” Said Toby Walsham, Executive Producer, “We had the privilege of working on the entire campaign, from photos to above and below-the-line assets, having a hand in producing every aspect of this rebrand, and we couldn’t be happier with the results.” 

Co-executive producer Robyn Walsham adds “Having spent a decade on set as a makeup artist, beauty has always been at the heart of my career. So stepping into my first role as an EP on a beauty-focused project felt like a full-circle moment and an opportunity to merge my deep love for aesthetics with the creative and strategic side of production. It was so rewarding to bring this project to life!