shots Awards EMEA 2024 winners announced

Last night [November 20] was the shots Awards EMEA ceremony for 2024 at which the winning work, people and companies from across Europe, the Middle East and Africa were celebrated as best-in-class across the last 12 months.

Taking place at The Londoner hotel in Leicester Square, and brilliantly presented by comedian Phil Wang, the event showcased a year's worth of amazing work, celebrating the creativity, ingenuity and expertise of the advertising industry.

Below is a list of all the winning campaigns, which were chosen by a panel of industry experts from the EMEA advertising community. The people and company of the year winners were also revealed last night, those winners being crowned via a points-based system which saw a shortlisted piece of work receive one point, a bronze-winning campaign receive three points, silver winners picking up five extra points, and gold trophies adding a further eight points. 

You can watch all of the winning and shortlisted work on our dedicated Slate page, by clicking here.

All of the images from the night will be on the shots Facebook page from Monday.

Huge congratulations to all of those who picked up trophies at this year's event.

Ad of the Year: Animation (2D)

GOLD: BBC Welcome to The City of Love
SILVER: Alzheimer's Research UK Change The Ending
BRONZE: PETA Pig Farm
Beavertown Brewery Social Beings
Coca-Cola Ramadan is Coming

View the work & credits here.

Jury

[HEAD JUDGE] Zoe Muslim, Executive Producer, Strange Beast; Rich Fearon, Founder & Colourist, Black Kite; RayJohn Fernandez, VFX Artist, Sunny VFX Dubai; Katie Gascoyne, Creative Developments Producer, Blue Zoo Animation; Ashley Goodwin, Head of Production, Glassworks Amsterdam; Delfina Maria, Creative Director, Nexus; Emnet Mulugeta, Director, Goodbye Kansas Stockholm; Luke Robson, ECD, The Berry; Charlie Sells, MD, Jelly

Ad of the Year: Animation (3D)

GOLD: Suchard La Vida Es
SILVER: Virgin Media Whizzer
BRONZE: RSPB We Campaign Because They Can't
Audible Cosmic Vacuum
John Lewis & Partners Snapper: The Perfect Tree
Oakley Future Genesis

View the work & credits here.

Jury

[HEAD JUDGE] Zoe Muslim, Executive Producer, Strange Beast; Rich Fearon, Founder & Colourist, Black Kite; RayJohn Fernandez, VFX Artist, Sunny VFX Dubai; Katie Gascoyne, Creative Developments Producer, Blue Zoo Animation; Ashley Goodwin, Head of Production, Glassworks Amsterdam; Delfina Maria, Creative Director, Nexus; Emnet Mulugeta, Director, Goodbye Kansas Stockholm; Luke Robson, ECD, The Berry; Charlie Sells, MD, Jelly

Above: This year's awards was brilliantly hosted by comedian, podcaster and author, Phil Wang. 

Ad of the Year: Animation (Stop Motion)

GOLD: WWF, Up In Smoke
BRONZE [JOINT]: Chinese Man Too Late
BRONZE [JOINT]: Just Eat Breakfast in Bed, Grocery Grab, I Didn't Know, Season Finale [campaign]
Avett Brothers Love of a Girl

View the work & credits here.

Jury

[HEAD JUDGE] Zoe Muslim, Executive Producer, Strange Beast; Rich Fearon, Founder & Colourist, Black Kite; RayJohn Fernandez, VFX Artist, Sunny VFX Dubai; Katie Gascoyne, Creative Developments Producer, Blue Zoo Animation; Ashley Goodwin, Head of Production, Glassworks Amsterdam; Delfina Maria, Creative Director, Nexus; Emnet Mulugeta, Director, Goodbye Kansas Stockholm; Luke Robson, ECD, The Berry; Charlie Sells, MD, Jelly

Ad of the Year: Casting

GOLD: EE Freedom
SILVER: CANAL+ Super
BRONZE: Uber Trains, Now on Uber (Gina)
EE Britain's Sleeping
EE Playdate
KPN A Piece of My Soul
McDonald's Chase
Nike What if You Can?
Peachaus Naked Talks
Riyadh Season Crawford VS Madrimov - Everything Or Nothing
Trygfonden & The Danish Cancer Society Party Crashers

View the work & credits here.

Jury

[HEAD JUDGE] Monique Murray, Casting Director, Zest Casting; Julia Bidakowska Andrén, EP & Partner, Tango Production; William Boyes, Production Designer; James Dearden, Freelance Producer; Jonni Fitzgerald, Costume Designer; Candice Hatting, Founder, Disco Creatives; Alex Katz, EP, Bite Collective; Louise Mason, Associate Director, Mark Summers Casting & Management; Nienke Postmus, Producer, Cellusion Films & Content

Ad of the Year: Charity/PSA

GOLD: Frontline19 Sicker Than the Patients
SILVER: Fondation 30 Millions d'Amis Love Me Tender
BRONZE: Stop VEO The Legacy
AIDES 40 Years
BBC The Heaviest Backpack
Make My Money Matter Oblivia Coalmine
Reporters Without Borders The First Speech - Russia
Stockholm Stadsmissionen Before it's Too Late
Women in Tech Global Beyond Ceilings
WWF Up In Smoke

View the work & credits here.

Jury

[HEAD JUDGE] Olivier Lefebvre, President and ECD, FRED & FARID Paris; Séverine Autret, Vice President, Havas Paris; Mohamed Bareche, Executive Creative Director, Horizon FCB Dubai; Riccardo Fregoso, CCO, Dentsu Italy & Chair Creative EMEA, Dentsu Creative; Youri Guerassimov, CCO & CEO, Marcel Paris; Charlie Roberson, EP & Head of Talent, Rebel; Lucie Vallotton, Creative Director, TBWA\Paris

Above: Musical accompanyment was provided by brass sensations, More is More. 

Ad of the Year: Cinematography Above two minutes

GOLD: Riyadh Season Crawford VS Madrimov - Everything or Nothing
SILVER: FEMFUND We Hear You
BRONZE: Channel 4 Considering What?

View the work & credits here.

Jury

[HEAD JUDGE] Diana Olifirova, Cinematographer, United Agents; Sveta Aparina, Cinematographer; Jade Ang Jackman, Director; Noni Couell, Producer; Hunter Daly, Cinematographer; Ghandi El-Chamaa, Producer; Sam Hopkins, Editor, Magic Edit; Lorena Medina, Director, RSA; Dana Møgeltønder, MD & Executive Creative Producer, Chunk Film; Asa Shoul, Senior Colourist, Warner Brothers De Lane Lea; Toby Tomkins, Colourist, Harbour; Julian White, Gaffer 

Ad of the Year: Cinematography Up to and including two minutes

GOLD: Reporters Without Borders The First Speech - Russia
SILVER: AIDES 40 Years
BRONZE: Magnum Find Your Summer
Amazon Concrete Jungle
Coach Life Has Many Paths (Courage To Be Real)
EE Playdate
Fondation 30 Millions d'Amis Love Me Tender
Lexus Rise To It
OTODOM A Home Filled With Warmth is One Where Generations Support One Another
Renault Push it to The Limit

View the work & credits here.

Jury

[HEAD JUDGE] Diana Olifirova, Cinematographer, United Agents; Sveta Aparina, Cinematographer; Jade Ang Jackman, Director; Noni Couell, Producer; Hunter Daly, Cinematographer; Ghandi El-Chamaa, Producer; Sam Hopkins, Editor, Magic Edit; Lorena Medina, Director, RSA; Dana Møgeltønder, MD & Executive Creative Producer, Chunk Film; Asa Shoul, Senior Colourist, Warner Brothers De Lane Lea; Toby Tomkins, Colourist, Harbour; Julian White, Gaffer 

Ad of the Year: Concept Above two minutes

GOLD: Bodyform Never Just a Period
SILVER: Channel 4 Considering What?
BRONZE [JOINT]: Loewe Decades of Confusion
BRONZE [JOINT]: Uber One Best Friends
CANAL+ Super
Riyadh Season Crawford VS Madrimov - Everything or Nothing
Trygfonden & The Danish Cancer Society Party Crashers

View the work & credits here.

Jury

[HEAD JUDGE] Rayyan Aoun, CCO, Big Time Creative Shop; Michel Abou Zeid, Founding Partner & Executive Producer, Truffle Films; Damon Collins, Chief Creative Officer, Joint; Rawad Eldahouk, Creative Comms. Strategist, TBWA; Firas Ghannam, ECD, VML; Jérôme Gonfond, CCO / Co-Founder, Strike; Kirsty Hathaway, ECD, JOAN London; Lisa Nichols, ECD, TBWA\MCR

Ad of the Year: Concept Up to and including two minutes

GOLD: KFC Believe in Chicken
SILVER: Distance Rob It To Get It
BRONZE: Channel 4 Change Climate
LYNX The Robbery
Marmite Smugglers
McDonald's Chase
Nike Watch Where We're Going
Nike What if You Can?
Nike Winning Isn't For Everyone
Region of Attica and the Association of Municipalities of Attica (EDSNA) Black Bag
Tinder It Starts with a Swipe

View the work & credits here.

Jury

[HEAD JUDGE] Rayyan Aoun, CCO, Big Time Creative Shop; Michel Abou Zeid, Founding Partner & Executive Producer, Truffle Films; Damon Collins, Chief Creative Officer, Joint; Rawad Eldahouk, Creative Comms. Strategist, TBWA; Firas Ghannam, ECD, VML; Jérôme Gonfond, CCO / Co-Founder, Strike; Kirsty Hathaway, ECD, JOAN London; Lisa Nichols, ECD, TBWA\MCR

Ad of the Year: Copywriting

GOLD: Channel 4 Considering What?
SILVER: PETA Pig Farm
BRONZE: CANAL+ Super
LYNX The Robbery
Nike Watch Where We're Going
Uber Trains, Now on Uber (Gina)
Uber Trains, Now on Uber (Mark)

View the work & credits here.

Jury

[HEAD JUDGE] Rayyan Aoun, CCO, Big Time Creative Shop; Michel Abou Zeid, Founding Partner & Executive Producer, Truffle Films; Damon Collins, Chief Creative Officer, Joint; Rawad Eldahouk, Creative Comms. Strategist, TBWA; Firas Ghannam, ECD, VML; Jérôme Gonfond, CCO / Co-Founder, Strike; Kirsty Hathaway, ECD, JOAN London; Lisa Nichols, ECD, TBWA\MCR

Above: This year's Ad of the Year; Copywriting gold went to Channel 4's Considering What?.

Ad of the Year: Direction Above three minutes

GOLD: Bring Molding Madness
SILVER: CANAL+ Super
BRONZE: KPN A Piece of my Soul
On To Chase A Dream
Supercell Squad Up

View the work & credits here.

Jury

[HEAD JUDGE] Fran Thompson, MD/EP, Park Pictures; Si Connor, CD, VCCP; Charlie Gatsky Sinclair, President of Brands & Entertainment, Uncommon; Rob Godbold, MD/EP, BOLD; Greg Gray, director, Romance Films; Simon Labbett, Founder/ECD, Truant; Sally Patterson, Senior Producer, adam&eveDDB London; Tahaab Rais, CSO and film director, Publicis UAE; Helen Rhodes, ECD, BBH London; Charley Stadler, director; Jaime Tan, HoP, On; Ankita Tobit, CD, Mother Berlin; Micky Tudor, CCO, The&Partnership; Martin Werner, director 

Ad of the Year: Direction From 61-seconds to three-minutes inc

GOLD: KFC Believe in Chicken
SILVER [JOINT]: Channel 4 Considering What?
SILVER [JOINT]: EE Freedom
BRONZE [JOINT]: Bodyform Never Just a Period
BRONZE [JOINT]: EE Britain's Sleeping
BRONZE [JOINT]: Frontline19 Sicker Than the Patients
Alzheimer's Society The Long Goodbye
B&Q The Voice
EE The Shirt
John Lewis & Partners Snapper: The Perfect Tree
Make My Money Matter Oblivia Coalmine
PETA Pig Farm
RSPCA Respect
Telenor Missed Calls

View the work & credits here.

Jury

[HEAD JUDGE] Fran Thompson, MD/EP, Park Pictures; Si Connor, CD, VCCP; Charlie Gatsky Sinclair, President of Brands & Entertainment, Uncommon; Rob Godbold, MD/EP, BOLD; Greg Gray, director, Romance Films; Simon Labbett, Founder/ECD, Truant; Sally Patterson, Senior Producer, adam&eveDDB London; Tahaab Rais, CSO and film director, Publicis UAE; Helen Rhodes, ECD, BBH London; Charley Stadler, director; Jaime Tan, HoP, On; Ankita Tobit, CD, Mother Berlin; Micky Tudor, CCO, The&Partnership; Martin Werner, director 

Ad of the Year: Direction Up to and including 60-seconds

GOLD: Audible Cosmic Vacuum
SILVER: EE Playdate
BRONZE: The International OCD Foundation Escape the Loop
ATG Unleash Your Inner Horse
Audible Soaking Detective
Cruzcampo Choose to Cruz
FIGS Anatomy of a Champion
Lexus Rise To It
Nike Watch Where We're Going
On Dream Together with Zendaya
Wilkinson Sword Barman
Wilkinson Sword Shaving Legs
Wilkinson Sword Waiter

View the work & credits here.

Jury

[HEAD JUDGE] Fran Thompson, MD/EP, Park Pictures; Si Connor, CD, VCCP; Charlie Gatsky Sinclair, President of Brands & Entertainment, Uncommon; Rob Godbold, MD/EP, BOLD; Greg Gray, director, Romance Films; Simon Labbett, Founder/ECD, Truant; Sally Patterson, Senior Producer, adam&eveDDB London; Tahaab Rais, CSO and film director, Publicis UAE; Helen Rhodes, ECD, BBH London; Charley Stadler, director; Jaime Tan, HoP, On; Ankita Tobit, CD, Mother Berlin; Micky Tudor, CCO, The&Partnership; Martin Werner, director 

Above: Ad of the Year Direction (up to and inc. 60 seconds) went to Audible's Cosmic Vacuum.

Ad of the Year: Editing Above three minutes

SILVER: Gucci Who is Sabato De Sarno? A Gucci Story
Riyadh Season Crawford VS Madrimov - Everything Or Nothing
saferhighs Highlife
Subway Berlin Boys Club
Zeiss Mona

View the work & credits here.

Jury

[HEAD JUDGE] Eve Ashwell, Editor, The Assembly Rooms; Kayt Hall, EP, Cabin; Paul O'Reilly, Editor, Shift Post; Nayim Saati, Editor, Final Cut; Chris Walker, Editor, Marshall Street Editors

Ad of the Year: Editing From 61 seconds to three minutes inc

GOLD: Channel 4 Considering What?
SILVER: Nike Awaken Your Madness
BRONZE: EE Britain's Sleeping
B&Q The Voice
BMW Father and Son
Bodyform Never Just a Period
EE Freedom
EE Sunday Funday
FIGS Anatomy of a Champion
Frontline19 Sicker than the Patients
Nike x Patta x FCB Culers Del Mon

View the work & credits here.

Jury

[HEAD JUDGE] Eve Ashwell, Editor, The Assembly Rooms; Kayt Hall, EP, Cabin; Paul O'Reilly, Editor, Shift Post; Nayim Saati, Editor, Final Cut; Chris Walker, Editor, Marshall Street Editors

Ad of the Year: Editing Up to and including 60 seconds

GOLD: Ford Mischief Rewired
SILVER: Amazon Concrete Jungle
BRONZE: FIGS Anatomy of a Champion
Lexus Rise To It
Lurpak Crush Expectations
Nike Closer - Awaken Your Madness
On Dream Together with Zendaya

View the work & credits here.

Jury

[HEAD JUDGE] Eve Ashwell, Editor, The Assembly Rooms; Kayt Hall, EP, Cabin; Paul O'Reilly, Editor, Shift Post; Nayim Saati, Editor, Final Cut; Chris Walker, Editor, Marshall Street Editors

Above: Fizz and festivities were the order of the night. 

Ad of the Year: Production Design

GOLD: Audible Soaking Detective
SILVER: WWF Up In Smoke
BRONZE: Citroën The Revolution
Channel 4 Considering What?
Hornbach Spring
Renault Push it to The Limit

View the work & credits here.

Jury

[HEAD JUDGE] Monique Murray, Casting Director, Zest Casting; Julia Bidakowska Andrén, EP & Partner, Tango Production; William Boyes, Production Designer; James Dearden, Freelance Producer; Jonni Fitzgerald, Costume Designer; Candice Hatting, Founder, Disco Creatives; Alex Katz, EP, Bite Collective; Louise Mason, Associate Director, Mark Summers Casting & Management; Nienke Postmus, Producer, Cellusion Films & Content

Ad of the Year: Sound Design

GOLD: Channel 4 Considering What?
SILVER: Formula E Its On
BRONZE: Qiddiya Set Play Free
Alzheimers's Research UK Change the Ending
BBC BBC Euro 2024 Trailer
BBC Welcome to The City of Love
Distance Running Man
FIGS Anatomy of a Champion
Loewe x On The Breath
Palace Palace x KAPPA: Alpine F1
Riyadh Season Crawford VS Madrimov - Everything or Nothing
Vodafone Ireland The Remote

View the work & credits here.

Jury

[HEAD JUDGE] Natalie Dickens, MD, Felt; John Brocklehurst, Global Exec Producer, The Mob Film Co.; Norah Elkhateeb, Executive Producer, Cats Films; Nick Ferguson, Head of Commercial Production, AMV; Daniel Hoeck, CEO & Global Manager, Earmotion; Barnaby Laws, World Wide Production Agency; Nick Lofting, Lead Editor, Absolute Post; Ilya Maksymenko, Cinematographer; Sharon Mills, Creative Consultant, SMC Consulting; Emile Rafael, Director, Agile Films; Mannu Singh,  Boomtown Productions

Above: Steve Rogers won this year's Director of the Year, picked up for him by Biscuit's Rupert Reynold's MacLean.

Ad of the Year: Styling

GOLD: Loewe Decades of Confusion
SILVER: Make My Money Matter Oblivia Coalmine
BRONZE: Audible Cosmic Vacuum
Audible Soaking Detective
Citroën The Revolution

View the work & credits here.

Jury

[HEAD JUDGE] Monique Murray, Casting Director, Zest Casting; Julia Bidakowska Andrén, EP & Partner, Tango Production; William Boyes, Production Designer; James Dearden, Freelance Producer; Jonni Fitzgerald, Costume Designer; Candice Hatting, Founder, Disco Creatives; Alex Katz, EP, Bite Collective; Louise Mason, Associate Director, Mark Summers Casting & Management; Nienke Postmus, Producer, Cellusion Films & Content

Ad of the Year: Use of Music (Licensed)

GOLD: Carlsberg Curious Beginnings
SILVER: Denner The Good Life
BRONZE: Amazon Concrete Jungle
Adidas Hey Jude
FIGS Anatomy of a Champion
John Lewis & Partners Snapper: The Perfect Tree
SiriusXM The Metal Sweater

View the work & credits here.

Jury

[HEAD JUDGE] Natalie Dickens, MD, Felt; John Brocklehurst, Global Exec Producer, The Mob Film Co.; Norah Elkhateeb, Executive Producer, Cats Films; Nick Ferguson, Head of Commercial Production, AMV; Daniel Hoeck, CEO & Global Manager, Earmotion; Barnaby Laws, World Wide Production Agency; Nick Lofting, Lead Editor, Absolute Post; Ilya Maksymenko, Cinematographer; Sharon Mills, Creative Consultant, SMC Consulting; Emile Rafael, Director, Agile Films; Mannu Singh,  Boomtown Productions

Ad of the Year: Use of Music (Original Composition)

GOLD: BRLO Drink Naked
SILVER: Just Eat Did Somebody Say HipOpera
BRONZE: Women in Tech Global Beyond Ceilings
Balmain X Disney Balmain, The Circle of Life
Channel 4 Considering What?
OnePlus Exit
PETA Pig Farm
Volkswagen Unhappy Campers

View the work & credits here.

Jury

[HEAD JUDGE] Natalie Dickens, MD, Felt; John Brocklehurst, Global Exec Producer, The Mob Film Co.; Norah Elkhateeb, Executive Producer, Cats Films; Nick Ferguson, Head of Commercial Production, AMV; Daniel Hoeck, CEO & Global Manager, Earmotion; Barnaby Laws, World Wide Production Agency; Nick Lofting, Lead Editor, Absolute Post; Ilya Maksymenko, Cinematographer; Sharon Mills, Creative Consultant, SMC Consulting; Emile Rafael, Director, Agile Films; Mannu Singh,  Boomtown Productions

Ad of the Year: VFX

GOLD: Qiddiya Set Play Free
SILVER: Audible Cosmic Vacuum
BRONZE: Virgin Media O2 Whizzer
Channel 4 Considering What?
HBO Max Dont Just Watch, Feel
John Lewis & Partners Snapper: The Perfect Tree
K1X Outta This World
Michelin On The Road And Beyond
Nike Awaken Your Madness

View the work & credits here.

Jury

[HEAD JUDGE] Zoe Muslim, Executive Producer, Strange Beast; Rich Fearon, Founder & Colourist, Black Kite; RayJohn Fernandez, VFX Artist, Sunny VFX Dubai; Katie Gascoyne, Creative Developments Producer, Blue Zoo Animation; Ashley Goodwin, Head of Production, Glassworks Amsterdam; Delfina Maria, Creative Director, Nexus; Emnet Mulugeta, Director, Goodbye Kansas Stockholm; Luke Robson, ECD, The Berry; Charlie Sells, MD, Jelly

Above: A selection of this year's jubilant winners.

Music Video of the Year

GOLD: Jade Angel of My Dreams
SILVER: Fontaines D.C. Starburster
BRONZE: James Blake Thrown Around
BIJI Zigidi
Camila Cabello I LUV IT feat. Playboi Carti
Childish Gambino Lithonia
Dua Lipa Training Season
Ferran Palau Plora Aquí
Fontaines D.C. Here's The Thing
INNELLEA x FLOWDAN Forward Forever
Lisa ROCKSTAR
Mabel Look At My Body Pt. II feat. Shygirl
Metronomy With Balance
RM LOST!
SUPERMODEL Push
The Chemical Brothers Skipping Like a Stone ft. Beck

View the work & credits here.

Jury

[HEAD JUDGE] David Wilson, director, Riff Raff Films; Theresa Adebiyi, Director of Creative, Warner Records; Morgan Clement, Object & Animal; Spencer Dodd, Partner & Executive Producer, Merman; Faye Purcell, Creative Manager and Commissioner; Anna Roudaut, EP, LE\PAC; Jamie Walker, MD, Pulse Films

New Director of the Year

GOLD: Sandro Rados
SILVER: Nicolas Bori, Markenfilm
BRONZE: Vanessa Stachel
Alex Orma, Czar Be
Biko Julian Voigts
Jan Sederlöf
Molly Manning Walker, Rogue
Saman Aminzadeh, Love Song
The Reids, Anonymous Content

View the work & credits here.

Jury

[HEAD JUDGE] Thor Brammer Jacobsen, MD and EP, new—land; Caterina Colombo, EP, Section80; Janette De Villiers, Founder/Exec Producer, Groundglass; Juliane Ellrich, EP & Partner, Zauberberg; Genevieve Sheppard, EP, Drool Productions; Shelley Jones, EP & Head of Special Projects, Park Pictures; Sarah Marcon, Owner, Mrs Baxter; Martin Ronstrom, MD, B-Reel Films; Nils Schwemer, MD Iconoclast