shots Awards APAC 2025 winners announced

The juries have completed their judging, the scores have been triple-checked and verified, and now the winners for the shots Awards Asia Pacific 2025 can be revealed.

The winning work was chosen by a cross-section of directors, creatives, producers, cinematographers, stylists and craft specialists from across the Asia Pacific region. Each brought their own expertise to the judging, first creating the shortlists before taking part in a series of video calls to debate and ultimately decide this year’s gold, silver and bronze recipients. A full list of this year’s jury can be found here.

Across 20 craft categories, the juries awarded 28 gold, 30 silver and 32 bronze trophies. Among the standouts were Headway’s Diary of a Head Injury and Telstra’s Together Is For Christmas, which both collected multiple craft prizes to emerge as the most awarded spots of the year.

In addition, a further seven company and individual honours - VFX Company, Music/Sound Design Company, Editing House, Editor, Director, Production Company and Agency of the Year - were presented. Unlike the craft categories, these awards are determined by a points system based on the success of work across the competition, rather than being voted on directly by the juries.

All of this year’s winners are listed below, and they will also be showcased in the special, printed shots Asia Pacific magazine available at AdFest 2026.

You can watch all of the winning and shortlisted work on our dedicated shots Reels page, by clicking here.

Ad of the Year: Animation – 2D

GOLD: No Award Given.
SILVER: No Award Given.
BRONZE: Headway Diary Of A Head Injury
Aflac Life Insurance You're Not Alone
Greenpeace Oceans
MARO Nail It From The Top

Ad of the Year: Animation – 3D & Stop Motion

GOLD: Centre for Pastoralism Desi Oon
SILVER: Telstra Wherever We Go / Duet
BRONZE: Allianz Flight Of The Finch
Sprout Homegrown Sound
Telstra Silent Films - Four Legged Friend
Tencent Games Dungeon Fighter Mobile

Ad of the Year: VFX

GOLD: Allianz Flight Of The Finch
SILVER: AMAN, HAkA, & Global Alliance Earth Defender
BRONZE: Sprout Homegrown Sound
Google Shopping Diwali Shopping With Dadi
Myer Humbug Christmas
Telstra Silent Films - Mirror Mirror

Animation & VFX jury
Gustavo Karam [Head Judge], Shilpa Jaikrishna Bhanushali, Lucas Brooking, Tanya Curnow, Tan Wen Hao, Eric Hu, Joseph Lau, Terence Leong, Lily Li, Nahuel Salcedo, Claire Teng, Nicholas Ye

Ad of the Year: Casting

GOLD: Heaps Normal Stay Normal
SILVER: The New Zealand Herpes Foundation Make New Zealand The Best Place In The World To Have Herpes
BRONZE: St Jude India Childcare Centres Renu Vs The City
Australian Unity Real Wellbeing Is Being In Balance
Carlton Dry Embrace The Mid
Dan Murphy's Surprise Guests
Koala Hibernating Bears
Perfetti Van Melle - Happydent Petromax
Toyota HiLux In A Pickle

Ad of the Year: Production Design

GOLD: Telstra Together Is For Christmas
SILVER: Telstra The Shoemaker
BRONZE: Telstra Silent Films - Four Legged Friend
ALDI Go A Little Extra
Apple I Made A Mixtape For You
Centre for Pastoralism Desi Oon
KFC Thailand Let There Be Cake
Telstra Silent Films - Magnetic Boy

Ad of the Year: Styling

GOLD: Telstra Together Is For Christmas
SILVER: Telstra The Shoemaker
BRONZE: No Award Given.
Apple I Made A Mixtape For You
Heaps Normal Stay Normal
McDonald's McSmart - Choose Your Side
Toyota HiLux In A Pickle

Casting, Production Design and Styling jury
Monica G Gambhir [Head Judge], Brant Fraser, Nidhhi Gambhir, Natalie Jane Harvie, Jason Heller, Kelly Hoang, Vishwesh Krishnamoorthy, Loh Ken Loong, Kate Roydhouse

Ad of the Year: Charity/PSA

GOLD: The New Zealand Herpes Foundation Make New Zealand The Best Place In The World To Have Herpes
SILVER: Headway Diary Of A Head Injury
JOINT BRONZE: Breast Cancer Foundation Of New Zealand Normal For Me
JOINT BRONZE: Centre For Pastoralism Desi Oon
Greenpeace Oceans
Kidney Health Australia End Dialysis By 2050
Save Our Sons Duchenne Foundation (SOS) Connor'S Story

Ad of the Year: Concept – Up to and including two minutes

GOLD: Special Broadcasting Service (SBS) The Ad That Can Only Be Seen On SBS
SILVER: Toyota HiLux In A Pickle
JOINT BRONZE: Telstra Together Is For Christmas
JOINT BRONZE: Telstra Silent Films - Four Legged Friend
Bankwest Just Enough Bank- Romance
Bankwest Just Enough Bank- Cheese
Bankwest Just Enough Bank- Best Friend
Lotto New Zealand Powerball Imagine - The Promise
OPPO Find X8 Series Blurry Cat
Perfetti Van Melle - Happydent Petromax
Telstra The Shoemaker
Telstra Silent Films - Mirror Mirror
Telstra Silent Films - Magnetic Boy
Telstra Wherever We Go / Duet

Ad of the Year: Concept – Above two minutes

GOLD: Meat & Livestock Australia The Comments Section
SILVER: No Award Given.
BRONZE: Apple I Made A Mixtape For You
Honor Ready To Honor The Challenger?

Ad of the Year: Copywriting

GOLD: Meat & Livestock Australia The Comments Section
SILVER: Bankwest Just Enough Bank- Romance
BRONZE: Toyota HiLux In A Pickle
Bankwest Just Enough Bank- Cheese
Bankwest Just Enough Bank- Best Friend

Concept, Copywriting and Charity/PSA jury
Barbara Humphries [Head Judge], Loren Bradley, Alejandro Canciobello, Ellie Dunn, Mariko Fukuoka, Merlee Jayme

Ad of the Year: Cinematography – Up to and including two minutes

GOLD: Apple Rick's Rescue
SILVER: Telstra Together For Christmas
BRONZE: NZ Transport Agency Waka Kotahi Don't Let The Drugs Drive
Apple Lessons
Modibodi Fear Not
Perfetti Van Melle - Happydent Petromax
Sapporo Win This Fish
Sapporo So, Pour A Sapporo
Shogun Burger Tokyo Bites
Steinlager New Zealand's Finest
Telstra Silent Films - Mirror Mirror

Ad of the Year: Cinematography – Above two minutes

GOLD: Samsung Neeraj
SILVER: No Award Given.
JOINT BRONZE: Apple x Wren Evans Cứu Lấy Âm Nhạc
JOINT BRONZE: St Jude India Childcare Centres Renu Vs The City
KFC Thailand Let There Be Cake

Cinematography jury
Tapan Basu, ISC [Head Judge], Nicola Gasparri, Jin Ito, Vikram Kalra, Nimish Kotwal , Shirsha Guha Thakurta, Zhiyun Yee

Ad of the Year: Direction – Up to and including 60-seconds

GOLD: Telstra The Shoemaker
SILVER: Telstra Telstra Silent Films - Magnetic Boy
BRONZE: Toyota HiLux In A Pickle
ALDI Go A Little Extra
Bankwest Just Enough Bank- Romance
Bankwest Just Enough Bank- Cheese
Bankwest Just Enough Bank- Best Friend
Bonds Made For Down Under
SBS The Ad That Can Only Be Seen On SBS
Telstra Telstra Silent Films - Mirror Mirror
Telstra Telstra Silent Films - Four Legged Friend
Uber Eats Turn Back Time

Ad of the Year: Direction – From 61-seconds to three-minutes inc

GOLD: Telstra Together Is For Christmas
SILVER: KFC Thailand Let There Be Cake
BRONZE: The New Zealand Herpes Foundation How To Not Make Herpes Awkward
Allianz Flight Of The Finch
Apple Rick's Rescue
Modibodi Fear Not
Sprout Homegrown Sound
The New Zealand Herpes Foundation Is Herpes Scary?
The New Zealand Herpes Foundation Make New Zealand The Best Place In The World To Have Herpes
The New Zealand Herpes Foundation What Is Herpes?

Ad of the Year: Direction – Above three minutes

GOLD: No Award Given.
SILVER: Headway Diary Of A Head Injury
BRONZE: Centre For Pastoralism Desi Oon
Apple I Made A Mixtape For You
Apple x Wren Evans Cứu Lấy Âm Nhạc
Income CLS Sara
Meat & Livestock Australia The Comments Section
Save Our Sons Duchenne Foundation (SOS) Connor's Story
St Jude India Childcare Centres Renu Vs The City

Direction jury
Micah Walker [Head Judge], Michael Ahmadzadeh, Leilani Croucher, Nicola Eliot , Alexandre de Franceschi, Jack Hutchings, Ashok Karkala, Steve Rogers, Flavien Rousé, Pete Sciberras , Leisa Wall, Kim Wildenburg, Stephen de Wolf

Ad of the Year: Editing – Up to and including 60-seconds

GOLD: Sapporo So, Pour A Sapporo
SILVER: Sapporo Win This Fish
BRONZE: Meat & Livestock Australia The Greatest
ALDI Go A Little Extra
Australian Unity Real Wellbeing Is Being In Balance
Bankwest Just Enough Bank - Cheese
MAS The Overthinker
Telstra The Shoemaker
Toyota HiLux In A Pickle

Ad of the Year: Editing – 61 seconds and Above

GOLD: Apple Rick's Rescue
SILVER: KFC Thailand Let There Be Cake
BRONZE: RMIT What The Future?
Apple x Wren Evans Cứu Lấy Âm Nhạc
Boiler Room x Absolut Thế Giới
Telstra Together Is For Christmas

Editing jury
Sally Shi [Head Judge], Jin Di, Leila Gaabi, Shahnawaz Mosani, Phoebe Taylor, Yau

Ad of the Year: Sound Design

GOLD: Headway Diary Of A Head Injury
SILVER: Fantl Sports One Shot At Life
BRONZE: HUAWEI HUAWEI Care+
HUAWEI HUAWEI STELATO S9丨Have Success Within One's Grasp
HUAWEI The Moon Made Of Iron
Samsung Uncovered
Samsung Neeraj
Sprout Homegrown Sound
Star Cement Har Ghar Mein Star - Lovelina Borgohain
Umi Nori Umi Nori Collection VII

Ad of the Year: Use of Music – Licensed

GOLD: Sprout Homegrown Sound
SILVER: Telstra Together Is For Christmas
BRONZE: Paramount + Stream On!
Apple I Made A Mixtape For You
Lotto Imagine
realestate.com.au Keep Moving
The Shane Warne Legacy Foundation Don't Waste A Beat

Ad of the Year: Use of Music – Original Composition

GOLD: Star Cement Har Ghar Mein Star - Lovelina Borgohain
SILVER: Samsung Neeraj
BRONZE: Destination NSW Feel New In Sydney
Apple I Made A Mixtape For You
Bras N Things This Is Where I Change
Star Alliance Rhythm Of Excellence
The Westerman Jilya Foundation Change Direction

Sound Design and Use of Music jury
Seiya Matsumiya [Head Judge], Kurt Cheng, Dr. Alison Cole, Lydia Davies, Sophie Haydon, Kyungsin Pablo Kim, Haley Lee, Subhajit Mukherjee, Tamara O'Neill, Rick Sakurai, Shin Yamaguchi

New Director of the Year

GOLD: Anthony Yano Hays
JOINT SILVER: Mayuka Kawamura, AOI Pro. Inc.
JOINT SILVER: Haruna Takahara
BRONZE: Vinod Ravi
Jason Tran, SUIKA Studios
Mika Sasaki, TYO Inc.
Tomoya Matsushita, AOI Pro. Inc.

Music Video of the Year

GOLD: King Gizzard And The Lizard Wizard Grow Wings And Fly
SILVER: ANARCHY Skaters
BRONZE: Cosmo's Midnight Eating Heartache
Apple x Wren Evans Cứu Lấy Âm Nhạc
STILLZ, Yuki Chiba 流れる

New Director and Music Video jury
Nat Taylor [Head Judge], Lizzy Bailey, Josie Fox, Llew Griffiths, Paul Leaning, Gemma Lee, Yuya Mimasu, Afeeq Nadzrin , Yukika Tasaki, Dharam Valia, Jess Wheeler