Scouts always find common ground

Since the first Scout rolled off the assembly line in 1960, these iconic vehicles have always been considered a “connection machine” built to bring people together through work, play, and shared adventure. 

Sometimes quite literally on a front bench seat. That’s because, through thick and thin, Scouts always find common ground.

That spirit comes to life in a new spot, Rivals, a tongue-in-cheek take on hometown sports rivalries, told with a wink and the occasional black eye.

Created in partnership with production company PRETTYBIRD and multi-Emmy award-winning director Max Malkin, the film is an ode to modern male bonding, set in the world of Midwest Rec League hockey. When an on-ice clash between two players and a local referee goes a step too far, the tension gives way to something more familiar after the final whistle - ending in a shared ride home on the Scout’s iconic bench seat.