Renault and Publicis Conseil unveil Love Redesigned
The bold and immersive campaign will accompany the world premiere of new Clio Full Hybrid E-Tech.
Renault and Publicis Conseil/Paris unveil new Renault CLIO full hybrid E-Tech through this new film,Love Redesigned, directed by Turbo and produced by Quad Productions. A creation that mirrors the vehicle's bold new design.
In a spectacular artistic installation, lights become the expression of emotion. Each heartbeat triggers an organic pulse of light, gradually revealing new Renault CLIO, first through close-ups that highlight the car's refined details, then in its entirety, enhanced by a subtle interplay of shadows and contrasts that showcase the vehicle from every angle.
A choreography unfolds between CLIO and a woman, where magnetic tension and suspense are palpable. The staging was entirely conceived and designed in collaboration with Kinetic Lights, a light and kinetic art studio known for creating spectacular installations that blend light, movement, and technology.
Music and sound design shape the building tension, evolving from powerful silence to distorted sounds that awaken the senses. The rhythm intensifies, rising to a final climax, all carried by the track You Make Me Feel by Archive.
Credits
View on- Agency Publicis Conseil/Paris
- Production Company Quad Productions/Quad Group
- Director TURBO
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Quad Productions/Quad Group
- Director TURBO
- Producer Martin Revol
- Editor Manuel Coutant
- Post Production Prodigious Paris
- Color Electric Theatre Collective
- Colorist Luke Morrison
- Music Start-Rec
- Chief Creative Officer Marco Venturelli
- Creative Director Gurvan Prioul
- Creative Director Marcelo Vergara
- Creative Pierre Dumont
- Creative Hamza Ben Maadoum
- Creative Ysora Begotti
- Producer Caroline Petruccelli
- Producer Patricia Lucas
- Producer Caroline Peyramaure
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Credits
powered by- Agency Publicis Conseil/Paris
- Production Company Quad Productions/Quad Group
- Director TURBO
- Producer Martin Revol
- Editor Manuel Coutant
- Post Production Prodigious Paris
- Color Electric Theatre Collective
- Colorist Luke Morrison
- Music Start-Rec
- Chief Creative Officer Marco Venturelli
- Creative Director Gurvan Prioul
- Creative Director Marcelo Vergara
- Creative Pierre Dumont
- Creative Hamza Ben Maadoum
- Creative Ysora Begotti
- Producer Caroline Petruccelli
- Producer Patricia Lucas
- Producer Caroline Peyramaure