Refresh your holidays with Coca-Cola

Coca-Cola is evolving its beloved holiday campaign to help consumers refresh their holiday spirit and ensure the season is filled with uplifting moments for everyone. 

This year, Coca-Cola launches Refresh Your Holidays to inspire human connection by transforming the hustle and bustle of the season into moments to pause and experience pure joy with every sip.

To kick off the holiday spirit, this year’s campaign will debut a brand-new TVC, A Holiday Memory in North America, Latin America and Asia South-Pacific markets. This heartwarming film shows a mother who’s busy planning and preparing for the holiday. But after she's refreshed and uplifted by an ice-cold gulp of Coca-Cola, she discovers a magical ornament that reminds her what the holidays are always about.

Coca-Cola continues to embrace innovation with AI storytelling, bringing beloved holiday traditions and new festive narratives to life. A refreshed and optimized version of the iconic Holidays are Coming advertisement will also launch as part of the campaign. The AI-powered advertisement has been developed through a unique collaboration between human creativity and cutting-edge technology, demonstrating Coca-Cola’s commitment to embracing innovation while retaining the timeless charm of the season.

Coca-Cola continues to reinforce its iconic status as the definitive festive beverage, making it the essential drink of choice for every uplifting holiday moment and celebration. Encouraging human connection, Coca-Cola's Caravans and Truck Tour will also make its return this holiday season. In November and continuing through December, the tour will deliver immersive experiences in communities bringing people together to enjoy the spirit of Christmas.

Key elements of this year’s global Christmas campaign also include:

• Compelling Creative: The heartwarming film, “A Holiday Memory” shows a mother who’s busy planning and preparing for the holiday. After she sips an ice-cold gulp of Coca-Cola, she discovers a magical ornament that reminds her what the holidays are always about. 
• AI-Powered Advertisement: Bringing beloved holiday traditions and new festive narratives to life, a refreshed AI-powered “Holidays are Coming” advertisement will debut. 
• Coca-Cola Christmas Truck Tours: The legendary trucks are back, rolling into towns across the globe and bringing communities together for a festive celebration of holiday cheer. 
• On-pack prizing: Enter to win incredible prizes and festive surprises with every sip of Coca-Cola.

"This year, our iconic Coca-Cola holiday campaign strives to encourage a moment of refresh and much-deserved break for all those who tirelessly work behind the scenes to craft the magic of the season,” said Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola. “Building on last year's campaign, this evolution truly embodies our commitment to inspiring human connection and uplifting moments especially during the holiday season."

The Coca-Cola 2025 Christmas Campaign was developed by WPP Open X, led by VML, and supported by EssenceMediacom and Ogilvy.