Puma drops new Squid Game collection

Mark your calendars: on 26th December, Netflix is set to drop the second season of the globally adored Korean sensation, Squid Game. 

In the lead-up to this much-anticipated release, Puma has unveiled an official clothing collection inspired by the show. The promotional campaign, including a commercial and photo shoot, has been produced by Papaya Films.

At the heart of the campaign lies a striking advert that recreates the iconic sets and challenges faced by contestants in the series. The production brought together a diverse, international cast and crew. Directed and photographed by Dominik Panasiuk, the advert captures the essence of Squid Game's unique aesthetic, while the accompanying photo shoot was shot by Gosia Turczyńska.

The Puma x Squid Game collaboration marks yet another high-profile project delivered by Papaya Films for these esteemed clients. The production company has previously partnered with global brands such as Nike, Adidas, and 4F, crafting campaigns that resonate on both local and international stages.